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ESPN is hiking prices on Select and Unlimited plans in time for the busy fall sports season

The ESPN logo appears on the screen of a smartphone placed on a laptop keyboard illuminated by red light.
This is ESPN's first price hike since launching the streaming service last year. Samuel Boivin/NurPhoto via Getty Images
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The ESPN streaming service is hiking prices across all stand-alone tiers and select bundles. This is the first time that the platform has raised prices on ESPN Unlimited since the service launched one year ago.

ESPN's pricing support article notes "as of September 17, 2026" for the subscription price increases, but the new rates are already listed on the ESPN sign-up page for new customers and displayed under add-ons and bundles when I logged into my MyDisney account via Hulu, and other members of our team have confirmed likewise.

The price hike affects both the monthly and annual versions of ESPN Select and ESPN Unlimited, as well as the ESPN Unlimited and NFL Plus bundle and the Disney Plus, Hulu, and ESPN Select bundles. The Disney Plus bundles with ESPN Unlimited haven't received a price hike, nor has the Fox One and ESPN Unlimited bundle.

ESPN Select, previously $12.99 a month or $129.99 a year, now costs $13.99 a month or $139.99 a year. ESPN Unlimited, previously $29.99 a month or $299.99 a year, now costs $31.99 a month or $319.99 a year. The Disney Plus, Hulu, and ESPN Select bundle goes from $19.99 a month to $21.99 a month, and the ESPN Unlimited and NFL Plus Premium bundle increases from $39.99 a month to $41.99 a month.

The streaming service, an enhanced version of the ESPN app which overhauled ESPN Plus, first launched in August 2025. Before the launch, there was no way for cord-cutters to live stream all ESPN-owned broadcast coverage without signing up for a live TV streaming service, which often gets quite pricey because subscribers are paying for a package of channels. ESPN Select offers specific programming, including some streaming exclusives, but fans need ESPN Unlimited to access full network live streams (along with everything that ESPN Select has to offer).

The price hike comes in time for the kickoff of the fall sports season, when select NFL and college football games will live stream on ESPN Unlimited. ESPN Unlimited is also necessary to live stream every match at the US Open, and ESPN Select is a staple of the La Liga and NHL seasons.

ESPN is just the latest streaming service to raise prices, following last week's Peacock price hike. Other Disney-owned streaming services, like Disney Plus and Hulu, haven't faced price hikes yet this year. In the past, Disney Plus has increased prices for select plans every year in October, dating back to 2023, although there's been no price announcement so far in 2026.

PlanOld PriceNew Price
ESPN Select (Monthly)$12.99/month$13.99/month
ESPN Unlimited (Monthly)$29.99/month$31.99/month
ESPN Select (Annual)$129.99/year$139.99/year
ESPN Unlimited (Annual)$299.99/year$319.99/year
Disney Plus (Ads), Hulu (Ads), ESPN Select Bundle$19.99/month$21.99/month
Disney Plus (No Ads), Hulu (No Ads), ESPN Select Bundle$29.99/month$32.99/month
ESPN Unlimited, NFL Plus Premium Bundle$39.99/month$41.99/month

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Author Lillian Brown
Lillian Brown
I'm the Editor of Streaming at Business Insider. A lifelong entertainment and media buff, I specialize in helping you find how to watch your favorite shows, movies, and sporting events.My areas of expertiseMy main expertise is in streaming services, television, and film. I've tested nearly every major streaming platform, many of which I've used for several years (and through several rounds of price hikes and rebrands). I evaluate the services for content, user-friendliness, cross-device compatibility, and other metrics to see how they hold up in an increasingly competitive market.In addition to my entertainment focus, I also help support our deals and tech verticals. I contribute to our coverage of virtual private networks (VPNs), smartphones, and fitness trackers.My experienceI've been writing about entertainment, sports, TV, and film for over eight years, starting my career in the Living/Arts department of The Boston Globe. I went on to write entertainment features, roundups, and conduct celebrity interviews for publications like Vulture, TV Guide, Esquire, Time, and The Daily Beast before joining Business Insider as a streaming specialist on the Reviews team.In my current role, I write about everything from finding the right VPN for watching overseas soccer games to choosing the best streaming service for original TV series. When I'm not writing, I'm editing stories from freelancers or fellow Reviews team members.I'm also an expert deal hunter. I love the thrill of sharing an amazing discount with readers, whether it be on my favorite streaming services or on products I know our team loves and recommends. I play an active role in writing about sales and deals for the Reviews team, especially on major shopping holidays.Why you can trust meWhether I'm testing streaming platform interfaces or actively comparing channel offerings between services, I always have my finger on the pulse of what’s new in entertainment. I'm the first person to know when a streaming service has changed its price, and whether or not it’s still worth paying for.As a sports fan, I also understand the complexities of ensuring you can watch every single game in a season, especially as streaming services continue to pick up exclusive rights to select sporting events. I think that streaming services should make your life easier, not harder, and I strive to help make that a reality with our guides.Outside of workMost of the time, you can find me watching a horror movie, WNBA game, or long-distance running. I live in Boston.