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One way to know when a new social media platform is popular is when you see established social media apps mimicking what makes the new one successful. That's the case with Snapchat's Spotlight.
2021-03-19
What to know about Snapchat's Spotlight feature
The Spotlight feature on Snapchat is a dedicated tab in the Snapchat app (the last tab on the right) for promoting short viral videos from the Snapchat community, much like TikTok.
But unlike TikTok, your Spotlight video won't have a comments section, and other users won't be able to see your display name unless you are 18 and older and have a public profile.
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Dave Johnson is a technology journalist who writes about consumer tech and how the industry is transforming the speculative world of science fiction into modern-day real life. Dave grew up in New Jersey before entering the Air Force to operate satellites, teach space operations, and do space launch planning. He then spent eight years as a content lead on the Windows team at Microsoft. As a photographer, Dave has photographed wolves in their natural environment; he's also a scuba instructor and co-host of several podcasts. Dave is the author of more than two dozen books and has contributed to many sites and publications including CNET, Forbes, PC World, How To Geek, and Insider.
