Gwyneth Paltrow is yet again facing public blowback and being called "out of touch" — this time for a partnership with Airbnb that she says is aiming "to make the world a little less lonely."
Paltrow announced in an Instagram video on Tuesday that she would be listing her guest house in Montecito, California, on the rental site for a one-night stay for up to two guests.
"While we may begin as strangers, I hope we'll find connections and commonalities over a delicious meal," she wrote. "Lay by the pool, go on one of my favorite hikes, and of course, you'll have a bathroom stocked with my favorite @goop products for a truly luxuriating stay."
In the video tour of the nature-nestled property, Paltrow showed prospective guests a wood-burning fireplace, a marble-enveloped bathroom, and a cozy "wine room" where she said a chef's dinner could be hosted. The video included a guest appearance from Airbnb CEO Brian Chesky, who called the guest house "one of the best homes I've ever seen."
The stay was listed at $0, as the window to book is not open until August 15. The description said guests would receive Goop beauty products, a Goop Kitchen-inspired meal, and more — though it's unclear whether the price tag is a temporary placeholder or whether the stay would be a competition prize.
Insider has reached out to Airbnb to inquire.
Paltrow also touted the brand partnership as a way to combat widespread loneliness from the pandemic. "Loneliness is a human condition, but in the past few years, increased isolation and our lack of community has made our lives even more fragmented," the actor captioned the Instagram video. "@Airbnb had the brilliant idea of doing something to make the world a little less lonely, which is why I'm inviting you to come stay at my Montecito guesthouse for a night."
Many commenters were appalled by that notion and said the rental would be out of their price range.
"Who could ever afford to stay there?" the top Instagram comment read. "I mean your target market is probably celebrities and rich people like yourself."
"It seems a little tone deaf to say this will somehow help people feel more connected/less lonely when it's for whatever couple is rich enough to afford to wine and dine with her," another added.
"So out of touch!" another commenter wrote. "Girl, you need to start making movies again, acting like you are human."
That said, Paltrow did receive support from commenters who marveled at the enviable property, including celebrities like Selma Blair, Rachel Zoe, and Derek Blasberg.
And while Paltrow may be looking to emphasize connection, she also knows the value of taking space. Hours after sharing the listing on Instagram, she announced a social-media break. "Taking this full moon energy with me as I go into a social media break," she captioned a post on Wednesday. "Going to work on being present."
Insider has reached out to Paltrow's representatives for comment.
