Retail

Hallmark stores are closing in 12 states. See if your local store is on the list.

Dollar Tree Florida hallmark
Some Hallmark stores are closing. Shoshy Ciment/Business Insider
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It's a tough time to be in the greeting-card business. 

Papyrus is closing all 254 of its stores in the US and Canada after its parent company, Schurman Fine Papers, filed for bankruptcy citing "the general downturn in the brick-and-mortar retail industry."

Meanwhile, at least 16 Hallmark-branded stores in the US are also closing, according to local media reports and posts to Facebook by store owners.

Rich Schauer, who is closing his Hallmark store in Forest Park, Illinois, said social media is crushing the card business.

"It's just not a viable business any longer," he told the Forest Park Review. "People used to buy and send cards all the time. It's all online now. Everyone celebrates their birthdays on social media."

Chris Cleveland, who is closing his Hallmark store in Tulsa, Oklahoma, also cited pressures from e-commerce in an interview.

"We just don't know how to combat the online sales," Cleveland told KJRH.

Most of Hallmark's roughly 2,000 stores are privately owned, and "owners make business decisions based on their own circumstances," according to a statement by the company in 2018.

"Difficult lease negotiations, slowing sales during economic slumps, and changes in the trade area can challenge profitability and lead to a decision to sell or close any store, independent or corporately owned," the statement said.

Hallmark did not respond to multiple requests for comment.

Here's the list of closing stores:  

  • 2940 E. 2nd Ave., Denver, CO
  •  2730 S. Colorado Blvd., Denver, CO
  • 265 E Eau Gallie Blvd., Indian Harbour Beach, FL
  • 7443 Madison St, Forest Park, IL
  • 2451 Sycamore Rd, DeKalb, IL
  •  6105 Merle Hay Road, Johnston, IA
  • 641 Belmont St Shaws Plaza, Brockton, MA
  • Skaket Corners, 9 West Rd Ste. 10, Orleans, MA
  • Holiday Center, 207 W Superior St #214, Duluth, MN
  • 271 Greece Ridge Center Dr, Rochester, NY
  • Dayton Mall, 2700 Miamisburg Centerville Rd., Dayton, OH
  • Tulsa Promenade, 4107 S Yale Ave Suite 205, Tulsa, OK
  • 6101 Calhoun Memorial Hwy, Easley, SC
  • Myrtle Beach Mall, 10177 N Kings Hwy Unit 5, Myrtle Beach, SC
  • 3112 TX-35 Loop, Alvin, TX
  • 95 N. Moorland Rd, Square Suite B20, Brookfield, WI

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Hayley Peterson
Hayley Peterson
Hayley Peterson is an Executive Editor who oversees coverage of the economy, tech, media, advertising, defense, careers, and more.She was previously a chief correspondent at Business Insider and wrote breaking news, analysis, and in-depth investigations on large consumer companies, with an emphasis on retailers including Amazon, Walmart, major grocery chains, and department stores.Hayley won recognition from the Society for Advancing Business Editing and Writing in 2018 for "defining the retail apocalypse" through her reporting on retail job losses, the decline of Sears, and the impact of store closings on bondholders.Prior to joining Business Insider in 2013, Hayley was a White House correspondent and embedded on the presidential 2012 campaign trail.