Tech

Microsoft's futuristic HoloLens headset is one of the wildest bits of tech I've ever experienced

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rob price business insider hololens microsoft headset
Yeah, it's not exactly inconspicuous.  Rob Price/Business Insider

We're not in the future yet, but you can see it from here.

Last week I had the opportunity to try out HoloLens — Microsoft's futuristic head-mounted computer.

It's pretty wild. Not wild in the woah-this-game's-graphics-are-so-realistic-wild sense, or a this-computer-is-lightning-fast-and-responsive-wild.

I mean jesus-christ-there's-robotic-scorpions-coming-out-of-the-goddamn-walls-wild.

Yes, there are obvious limitations and flaws, and some boring caveats.

But to put it plainly, it was unlike anything else I've ever experienced first-hand before.

It's the real world — enhanced.

HoloLens maps out the (real) world and inserts virtual, interactive objects into it. In the demos I tried, that meant the magnified, editable innards of a luxury watch, sitting on a desk in a mock-showroom display. A Skype chat app hanging like a picture beside me as I tried to fix a (real world) lightbulb, with a Microsoft employee drawing instructions directly onto my vision. A two-foot pulsating cross-section of a human heart floating in the middle of the room. Robots breaking out of walls and shooting rockets that I had to leap and duck around like a loon to avoid.

In short: It's augmented reality (AR) — just don't call it that. Microsoft prefers the term mixed reality.

"Mixed reality for us really connotes that real kind of volumetric [shape] ... it's about the fact it is a 3D object that's in your environment, and it's mixing your real world with that object," explained Leila Martine, Microsoft UK's director of new devices. "It connotates as a very different impression it leaves you with than just augmenting the real world ... augmenting is not necessarily that those two things are coexisting in reality."

Whatever your preferred nomenclature, it's a seriously novel experience. And while virtual reality (VR) may have the potential to be more immediately breathtaking and fun, the potential for AR to slot itself into your daily life is near-endless.

Microsoft HoloLens PivotPoint RGB mockup augmented reality
A Microsoft mock-up image of HoloLens being used by a designer in the workplace.  Microsoft

... But it's not a consumer product.

If this has you excited about augmented reality gaming and hanging virtual pictures in your home — sorry.

As Martine emphasised to me again and again (and again and again) the current HoloLens is not a consumer device. It's aimed squarely at businesses and creative industries, with Microsoft touting NASA, Volvo, Case Western medical school, and architectural studio Trimble as key organisations currently utilising the tech.

Google Glass
This is nothing like Google Glass, the derided head-mounted computer from Google.  Reuters

Think radically enhanced car showroom demos, and medical tuition involving 3D life-size manipulable organs, rather than home entertainment.

(Plus, it costs an eye-watering £2,719/$3,000, going up to £4,529/$5,000 for the "Commercial" edition. It's available in the US now, and starts shipping in the UK at the end of November.)

And it has its limitations. Most obviously, the field-of-view is somewhat narrow, so the augmentations (sorry, holograms) don't fill all of your vision. There might be one on the desk in front of you, but if you're not looking down, you're not going to see it. That alone would severely restrict any potential consumer-level uses — although not the more business-focused uses that Microsoft is aiming at.

Augmented reality may one day be as common as "eating three meals a day"

But I found myself looking past any hardware shortcomings, because of what HoloLens represents. Augmented reality, like its sister technology virtual reality, is seriously buzzy right now. Apple's CEO Tim Cook speaks highly bullishly about the tech, claiming that in the future it will be as important and common-place as "eating three meals a day" — all-but confirmation that Apple is quietly working on developing the tech.

microsoft hololens augmented mixed reality international space station scott kelly
Astronaut Scott Kelly, wearing a HoloLens headset on the International Space Station.  NASA via Getty Image

But right now, there's nothing else out there, in commercial production, like Microsoft's HoloLens. Secretive multi-billion-dollar startup Magic Leap has yet to launch a product. The closest Google has is Tango, an AR platform that runs off smartphones rather than a headset. Apple is just making positive noises.

No, the HoloLens isn't going to change the lives of ordinary people. And although Microsoft is ahead of the pack now, there's no guarantee that it will be the company that first successfully brings augmented reality products to the masses. (Microsoft declined to discuss its future plans or sales figures.)

But consumer-level AR is coming — and having tried HoloLens, I expect it to be one of the most radical shifts in how we interact with computers in my lifetime.

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Rob Price was a senior correspondent at Business Insider, based in San Francisco. He wrote investigations and long-form features about platforms, people, and power in Silicon Valley.His stories variously led to attorney general investigations, large-scale internal reviews at major tech companies, high-profile personnel departures, citation by state and federal lawmakers, and the closure of a well-funded startup. His 2022 story on the Bitfinex hack is being adapted into a feature film, and in 2024 he received an SPJ NorCal Excellence in Journalism award for his reporting on AI and relationships.Rob's scoops and exclusive stories were cited by The New York Times, Bloomberg, the BBC, Associated Press, Reuters, CNBC, Politico, The Guardian, Axios, and many other national and international publications. His writing has also been published in or syndicated by The Washington Post, The Independent, Vice, Slate, and elsewhere, and he appeared on CNN, the BBC, CBS, Reuters, ABC Australia, and other broadcast media to discuss technology, business, and culture.He worked for Business Insider from 2015 to 2025. Prior to joining the features team, Rob covered Facebook and Silicon Valley, and before that wrote about tech business, policy, and the gig economy in London. Between September and October 2019, he was acting executive editor for Business Insider's UK bureau. He also sat on the board of directors for the San Francisco Press Club, the leading non-profit media advocacy group in the Bay Area, and was a volunteer crew member at the Marine Mammal Center, the world's largest animal hospital for marine mammals. You can contact Rob Price via email at robaeprice@gmail.com, or +1 650-636-6268 (Signal / WhatsApp / Cell). Selected stories:— They spoke out against their employer. Then they were hit with trade secrets suits. The rise of 'shadow stand-ins'App, Lover, Muse: Inside a 47-year-old Minnesota man's three-year relationship with an AI chatbotDeel Speed: The inside story of a $12 billion HR startup's breakneck growthPrivate islands, flying cars, and psychedelic parties: Inside the wild post-Google lives of Larry Page and Sergey Brin'I want your Instagram account': First came the threatening texts, followed by the SWAT teams. Then someone wound up dead.Inside Iconiq: How Mark Zuckerberg's banker built a secret Silicon Valley empire and made billionsGaia was a wildly popular yoga brand. Now it's a publicly traded Netflix rival pushing conspiracy theories while employees fear the CEO is invading their dreamsA drunken late-night assault allegation has roiled the secretive world of Mark Zuckerberg's private family office. Personal aides are speaking out about claims that household staff endured sexual harassment and racism from their colleagues.