Heinz unveils another unconventional sauce with 'Kranch,' a combination of ketchup and ranch

Heinz is at it again.

After shaking up the world of condiments with the release of "Mayochup" last year, Heinz released two new "Saucy Sauce" flavors — "Mayomust" and "Mayocue" — in early March.

Now, Heinz has unveiled yet another Saucy Sauce. "Kranch" combines the familiar tomato flavor of ketchup with the cool, zesty taste of ranch and a "special blend of spices."

"Fans have spent hours — and hundreds of tweets — speculating on what the next saucy mashup would be," a representative for Heinz told INSIDER. "Inspired by condiment lovers' predictions, Heinz is introducing Kranch sauce, a mouthwatering mix of ketchup and ranch."

Unsurprisingly, people had mixed emotions about all of the company's nontraditional flavor combinations. When news of Mayochup's release first hit the internet, people were adamant that Heinz change the product's name to something a bit more fun and creative, like "Tomayo" and "Ketchmay if you can."

But when INSIDER's Daniel Boan tried Mayochup for himself, he found that "it stands on its own as a surprisingly tasty condiment."

Read more: Heinz's new sauce combining mayonnaise and ketchup isn't what you'd expect — here's why you should give it a shot

Commenters on social media similarly freaked out over Mayomust for what they considered to be its unappetizing name.

Whether Kranch will elicit a similar response from consumers remains to be seen. The unconventional condiment will hit shelves nationwide this month while Mayomust and Mayocue have already been released across the US.

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All three sauces have a suggested retail price of $3.49 per bottle. The Mayomust and Mayocue flavors each come in 16.5-ounce squeeze bottles, while Kranch is packaged in a 19-ounce container.

• Read more:
• People are freaking out over Heinz's new 'Mayomust' and 'Mayocue' condiments
• Americans have so many opinions about Heinz's new 'Mayochup' that the company might change the name of the hybrid sauce
• Every bottle of Heinz ketchup boasts about its '57 varieties' — but it doesn't really mean anything
• People are freaking out over a report that millennials are killing mayonnaise. Here's the truth.