Hershey's milk chocolate bar has looked the same for 125 years, but the candy giant is now updating the bar with a fun and modern twist.
For a limited time, Hershey's milk chocolate bars will be embossed with different emojis instead of the standard "HERSHEY'S" block lettering.
Hershey's commissioned a study featuring 500 kids from 8 to 13 years old and 500 parents of children in that same age range to determine which emojis would make for the most fun and shareable chocolate bars, and they came up with popular emoticons like the "thumbs up," "100," and "cowboy" along with 22 others that will all be pressed into the chocolate of the iconic bar.
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The inside isn't the only part of the candy bar that will get a face-lift. The new emoji chocolates will come in one of six different wrapper variations designed for collecting and sharing. Each wrapper features the winky, heart eyes, joy, sunglasses, tongue out, or smiling emoji.
The emoji Hershey's bars will hit shelves early this summer and stick around until the end of the season. They are available in a standard 1.55-ounce bar for $0.99, a 2.25-ounce five pack snack size for $1.06, and a 9.45-ounce snack size bag for $4.09.
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