Strategy

Empowering women may be the only way Japan can solve its devastating sex problem

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tokyo street
Tokyo.  Shutterstock

Japan has a sex problem.

People aren't having enough sex. Consequently, Japan isn't having nearly enough kids.

A reported 1,008,000 babies were born in Japan in 2015, while 1,302,000 people died. That's a net loss of almost 300,000 humans. 

Compare that to Sweden, which is growing and has a high fertility rate for a developed country. In 2014, 110,907 babies were born and 88,976 people died, making for a gain of 21,931 people. 

The downward and upward trends speak to the health of a country. In the case of Japan, a country with one of the world's largest economies, the population is set for a 'demographic time bomb' to explode.

By one highly- cited estimation, a full 896 of Japan's towns and villages — or about half the total — are in danger of becoming extinct by 2040, and a disturbing "countdown clock" made by a team of economists is ticking off the seconds until the last Japanese person is born. 

It's a crisis. 

And the only way to solve it is if more women are empowered to both work and have children.

That's the irony of conservative gender roles: if you don't support women working, you end up not having enough kids to support the economy. 

If Japan is going to increase its birthrate — and save its population — a huge part of the culture needs to change.  

Prime Minister Shinzo Abe has declared that addressing the baby crisis is part of his economic policy. Last September, he said that the country will increase its fertility rate — basically the average number of children per mother — from 1.4 (where it's been for 25 years) to 1.8 children per women. 

According to Richard Jackson, president of the nonprofit research group Global Aging Institute, that's an "ambitious" goal, if not "delusional." Only two countries have made that kind of jump: Sweden and Denmark.

In Japan, all sorts of things are being tried to bring the birth rate up. People are trying to re-masculinize men to get them away from "celibacy syndrome," where people simply aren't interested in sex or relationships. And some local governments are organizing speed-dating events to make matches happen more quickly. 

golden temple kyoto
Kyoto.  jaako/flickr

If you look at developed economies around the world, Jackson says, their fertility rates tend to be near 2.0 (like France or the United States) or down below 1.5 (like Italy, South Korea, or Japan).

It has a lot to do with work and family balance. 

"The countries that have been most successful at adjusting for a dual role for women, both as mothers and as professionals or at least workers, interestingly end up with more of both," Jackson says," They end up with higher fertility rates and more working women."

As in: 

TI_Graphics_Fertility and labor force (1)
Skye Gould / Tech Insider

It's all about the workplace culture. 

"To be a young professional advancing your career, you have to be prepared to stay late every night and then be prepared for drinking with your boss," he says. "You can't have a couple where both members do that and also have small children, unless they're going to keep the daycare centers open until 11 o'clock at night or you're very affluent and can hire a fulltime nanny." 

According to Jackson, countries with high birth rates have two different models: 

The "nanny state" model, like in France and Sweden. In these countries, you have a job guarantee if you take a maternity leave (and gender equality in Sweden is engineered so that if the mother of a child takes maternity leave, the father has to take paternity leave for the second child). In France, the government will give you "family allowances" for having more children. And there's no social stigma for a mother of young children going back to work; the kids are expected to go to publicly funded crèche (or daycares) — it's part of a child's socialization. 

The "flexible labor" model, like in the United States. Though there isn't the same state support, it's become culturally normalized US get the same benefits by making it easier to find ways to work, like with parttime work, the ability to go back to school, getting degrees online, or starting a new career. While there are opportunity costs, it's better than in Japan or South Korea, Jackson says, places where if you step off the career ladder, you don't get back on. 

If Japan were to adopt either of these models, it might lean towards the European one, according to Jackson. The "flexible labor" model involves self-reinvention and individualism, which doesn't seem organic in a collectivist culture like Japan — and neither does the idea of temporarily stepping off the corporate ladder to have kids.

For that reason, the French or Danish model could be applied in Japan, but it would require both the public assistance of growing families — which Jackson refers to as "pronatal" policy — as well as government mandates to companies saying that they must provide paid maternity leave to mothers. Or, in the Swedish case, fathers. 

In Japan, the government (and the culture) will have to enable women to have dual roles as professionals and as mothers.

It's a matter of life and death.  

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Drake Baer was Business Insider's editor-at-large, working across the newsroom to help produce ambitious journalism. For two and a half years before that, Baer served as deputy editor, overseeing a team of 20+ reporters and editors who cover the future of work, real estate, and small business. The fast-paced team was behind some of Insider's major packages in the last few years, including a state-by-state look into unemployment during the first year of the pandemic and in-depth profiles of "niche famous" characters such as real estate media tycoon Brandon Turner and HR icon Johnny C Taylor. They shed new light on big names, like Joe Biden, America's imperfect leader. He also cultivated thesis-oriented ideas journalism, whether it be on why "'diversity' and 'inclusion' are the emptiest words in corporate America" or why it's actually a horrible time to buy a house. (No, really, it is.) Before editing, his byline as a reporter was on the masthead for Fast Company and New York Magazine, covering the many intersections of social science, business, and economics. Baer has interviewed some our time's leading minds, including philanthropist Bill Gates, FiveThirtyEight founder Nate Silver, NBA champion and investor Steph Curry, "growth mindset" psychologist Carol Dweck, the rapper Q-Tip, Nobel laureate Daniel Kahneman, and the man who gave a name to "disruptive innovation," the late Clay Christensen.Baer has published two books, the most recent being Perception: How Our Bodies Shape Our Minds, with Dennis Proffitt. In 2014, New York Times bestselling author and Wharton professor Adam Grant highlighted his first book, Everything Connects, as one of the 12 business books to read that year. He has been featured as a speaker at the Aspen Ideas Festival, presented at TedX Princeton, and moderated many panels.