Personal Finance

These 10 charts show how differently men and women approach investing

Read in app

It's no news that men and women tend to manage and invest their money differently.

A new report from robo-adviser SigFig, however, sheds some light on exactly how differently that is.

By analyzing the portfolios of over 750,000 retail investors, SigFig highlighted patterns pertaining to risk, returns, and even favorite brokerages and company stocks. 

Scroll down to see the findings in 10 simple charts.

SigFig found that the median net returns of women, who are stereotypically more conservative with their money than men, outpaced male investors' returns in 2014.

sigfig chart 1
SigFig

On top of earning more in returns, women were also less likely to lose money from their investments.

sigfig chart 2
SigFig

SigFig theorizes that this loss might be influenced by the fact that men tend to be more active with their portfolios.

sigfig chart 3
SigFig

Which might be reflected in their brokerage choice.

sigfig chart 4
SigFig

Even though they're more likely to lose money, statistically, men are less concerned about it than women.

sigfig chart 5
SigFig

Men tend to be most drawn to investing in companies that make headlines, like Tesla and Coca-Cola. Women favor less-trendy picks like Frontier Communications and JP Morgan.

sigfig chart 6
SigFig

In New York, women are more likely to be millionaires than men. In California, it's the opposite.

sigfig chart 7
SigFig

Interestingly, the funds that cost the most to operate tend to be the lowest-performing.

sigfig chart 8
SigFig

And women are more likely to shell out, especially as they age.

sigfig chart 9
SigFig

Unsurprisingly, men tend to invest more aggressively than women — but only up to a point. As they slide into retirement, both genders scale down the risk.

sigfig chart 10
SigFig

Read next

Libby Kane was a personal finance expert who has reported and edited stories about money for more than 10 years. She previously held the Certified Financial Education Instructor (CFEI) certification issued by the National Financial Educators Council.Experience She has written and edited articles on everything from investing tips to model budgets and has interviewed dozens of authors, financial planners, and early retirees to share their advice, experiences, and insights with a global audience. Before joining Business Insider in 2014, she was an associate editor at LearnVest, a personal finance site to help women learn about money. Her work has appeared on sites such as MSN, AOL, Forbes, Slate, and The Street.Her team at Business Insider has tackled projects including:• Women of Means, a series about women taking control of their finances• Inside the Racial Wealth Gap, an exploration of the causes, effects, and potential solutions of the racial wealth gap in the US (finalist, Drum Award, "Editorial Campaign of the Year," 2021)• Strings Attached, a series of essays from people who have left insulated communities and how that journey affected their relationship with money• Master Your Money, a year-long guide for millennials on how to take control of their finances  (first runner up, Drum Award, "Best Use of Social Media," 2022)• The Road to Home, a comprehensive guide to buying your first house (silver award winner, National Association of Real Estate Editors, "Best Multi-Platform Package or Series – Real Estate," 2022)Libby believes in one universal truth about money: Advice is never for everyone. The best strategies, tools, and products depend on your preferences, financial situation, history with money, and goals.ExpertiseHer expertise includes:• Behavioral finance• Early retirement• Budgeting• Saving moneyEducationLibby holds a bachelor's degree from Wellesley College.Outside of personal finance, Libby enjoys reading, baking, and walking her dog.