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IBM's stock is getting pounded as the company struggles to transform itself

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IBM CEO Ginni Rometty
IBM CEO Ginni Rometty  AP

IBM's stock is down more than 5% Tuesday,  as investors digest the company's disappointing third quarter results.

IBM reported a beat on its non-GAAP earnings per share profits but missed on revenues.

But that's not really the problem. The real issue is that IBM also lowered full-year EPS guidance, indicating that its fourth and most important quarter isn't going to knock it out of the park. The fourth quarter is traditionally strongest as salespeople push to close deals to make their annual quotas.

IBM now expects full-year 2015 operating (non-GAAP) EPS of $14.75 to $15.75, down from its prior goal of $15.75-$16.50. Consensus was at $15.68.

IBM is like a ship with a hole in its bow. It is trying to bail out the water of its declining hardware, software and consulting businesses, divesting the least profitable, while it frantically tries to build a new boat made of hot new high-growth, higher-margin businesses in areas like cloud computing, big data/analytics and mobile computing.

It's not building that new boat fast enough. It calls these new businesses "strategic imperatives" and while those are growing, up 17 percent (up 27 when adjusted for foreign exchange headwinds), they aren't growing fast enough to replace the declines in nearly all of its other major businesses.

IBM stock 102015
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Wall Street analysts remain wary.

Deutsche Bank rates the stock a hold, but lowered the target price to $150 from $160. (The stock is trading on Tuesday around $141). Analyst Sherri Scribner writes, "We continue to see IBM as challenged by secular changes ... declined in CC. While we expect these challenges to continue, we believe current valuation already largely reflects this negative view."

Morgan Stanley rates the stock equal weight, and lowered the target price to $143 from $157. The "cloud hurts more than it helps," writes analyst Katy Huberty, who said she sees "more signs of cloud cannibalization" in this last quarter and in quarters to come.

Credit Suisse rates the stock "underperform" and adjusted its target price all the way down to $125. "Our concern is that there remain continued declines in revenue and EPS to come," writes analyst Kulbinder Garcha who doesn't think IBM will hit its lower, year-end EPS targets. "We adjust our EPS estimates for FY15/16 to $14.91/$14.03, and see a painful multi-year turnaround ahead."

Analysts were pleased to see IBM's progress in its strategic initiatives, an area where IBM is investing billions of dollars spinning up new business units, opening new data centers and acquiring revenue, tech and talent. However, IBM CEO Ginni Rometty still needs to sell Wall Street on her bigger vision, for IBM to usher in the era of "cognitive computing" with talking computers so smart, they inform our every decision.

IBM will likely achieve that vision. It's just that she's already got a lot of competition. For instance, Microsoft, Google, Amazon are all working on smarter "machine learning" computers that can talk, reason and learn, too.

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.