Retail

KFC's parent company has unleashed a Chick-fil-A killer

Super Chix
Facebook/Super Chix
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Taco Bell parent company Yum! Brands is expanding its wildly popular chicken sandwich concept, called Super Chix.

Yum! said it's building a second location in Dallas, according to industry blog Nation's Restaurant News. The first location opened last year in Arlington, Texas. 

The chain, which has been called a Chick-fil-A knock-off, sells fried chicken sandwiches, chicken strips, frozen custard, and french fries.

Super Chix
Facebook/Super Chix

Here's a look at the inside of the Arlington restaurant (click and drag your cursor for a 360-degree view).

The chicken sandwich, which comes with pickles, lettuce and tomato, is the highlight of the menu.

Super Chix
Facebook/Super Chix

It's served on a freshly baked buttered and you can choose to add bacon, cheese jalapenos, and other toppings to the sandwich as well.  Customers rave about the food on Yelp, where it has a rating of four out of five stars from 96 reviews.

"'The last original chicken sandwich' is their slogan. I can clearly see why after I finished lunch there this afternoon," wrote one reviewer. "The quality is phenomenal and at a more than decent price!"

The basic chicken sandwich costs $3.95 and fries cost $1.95.

The french fries, which are hand cut in the restaurant, have three seasoning options: Salt, sweet, and rosemary and black pepper. 

Super Chix
Facebook/Super Chix

"I love how fresh the food is; the food is refreshing in a way most fast food isn't," another Yelp reviewer wrote. "You don't leave and feel worse after eating at Super Chix; you leave and then wish you had another serving of Super Chix."

Here's a look inside the kitchen at the french fries being cooked. 

Super Chix
Facebook/Super Chix

Customers also raved about the grilled chicken sandwich, which is served on an oatmeal bun.

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Facebook/Super Chix

For dessert, Super Chix serves frozen custard with toppings such as Oreo, M&M's, graham crackers and Butterfingers. 

"Super Chix is a great alternative to Chick-fil-A," a Yelp reviewer wrote. "The chicken tenders and burger are very tasty, but you MUST order the frozen custard! They have a different flavor for each day of the week. Guess I'll have to come here at least six more times!"

Super Chix
Facebook/Super Chix

The chicken fingers are also a favorite. Super Chix offers a "signature" dipping sauce, as well as honey mustard, hot sauce and ranch. 

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Facebook/Super Chix


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Hayley Peterson
Hayley Peterson
Hayley Peterson is an Executive Editor who oversees coverage of the economy, tech, media, advertising, defense, careers, and more.She was previously a chief correspondent at Business Insider and wrote breaking news, analysis, and in-depth investigations on large consumer companies, with an emphasis on retailers including Amazon, Walmart, major grocery chains, and department stores.Hayley won recognition from the Society for Advancing Business Editing and Writing in 2018 for "defining the retail apocalypse" through her reporting on retail job losses, the decline of Sears, and the impact of store closings on bondholders.Prior to joining Business Insider in 2013, Hayley was a White House correspondent and embedded on the presidential 2012 campaign trail.