Tech

Millions of Instagram influencers, celebrities, and brands reportedly had their private contact information exposed online

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The public database reportedly included records on millions of prominent Instagram users, including their private contact information, number of followers, and locations. AP Photo/Luca Bruno
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Millions of influencers and personalities on Instagram had their private email addresses and phone numbers left exposed on an unprotected online database, TechCrunch reports.

The public database contained the records on millions of prominent Instagram users, according to TechCrunch. The website said the database had more than 49 million records of high-profile celebrities, bloggers, brands, and more.

An Instagram spokesperson told Business Insider that the team is "looking into the issue" to see if the private data was obtained from the photo-sharing platform. 

"Scraping of all kind is against our Terms of Use and we will take action on sites we find in violation of our terms," the spokesperson said.

The database was reportedly created by a social-media-marketing firm called Chtrbox, which is based in India. TechCrunch said the database was taken offline shortly after it contacted Chtrbox.

The database, which also contained public information like follower counts and locations, was used to determine the "worth" of each Instagram account and to see how much booking an influencer for an ad or sponsored post would cost, according to TechCrunch.

Instagram says it's reached out to Chtrbox "to understand where this data came from and how it became publicly available."

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Paige Leskin is a tech reporter at Business Insider. She covers social media platforms, internet culture, and anything weird you may notice on the world wide web. She writes about social media, influencers and personalities, companies like Instagram and TikTok, and trends taking over the internet. She's covered content moderation on YouTube, controversies around big names like Elizabeth Holmes and Caroline Calloway, and explainers on using the newest features for your favorite apps. Contact Paige at pleskin@bjinnox.com or at @paigeleskin on Twitter. If you prefer to get in touch more securely, you can contact her via Signal at +1 (201) 312-4526.