It's official: You can now add more than one link to your bio on Instagram.
Mark Zuckerberg announced on Tuesday that Meta would now let users add up to five links to an account's bio. Until now, Instagram has limited users to one link — which has helped foster a robust industry of third-party link-in-bio solutions such as Linktree.
"Probably one of the most requested features we've had," Zuckerberg wrote in a message sent via an Instagram broadcast channel, a relatively new messaging feature on the app.
Insider reported in October that Instagram was quietly testing the feature with select creators.
"This has been a popular request from the creator community, and starting today, the update will make it easier for creators and other users to highlight their passions, bring awareness to causes they care about, promote brands they love, showcase their personal business, and more," a spokesperson for Meta told Insider in a statement.
Meta added that it hoped the feature would "make it easier for creators to showcase a range of things they care about and for businesses to drive growth." All accounts will have the ability to add multiple links, including business and creator accounts.
Bethany Everett-Ratcliffe, a content creator with 65,000 Instagram followers, is already utilizing the feature. She's now using the tool to link to her blog, an affiliate-marketing landing page powered by Shop My Shelf, and press features.
But Austen Tosone, a creator with Instagram 13,000 followers, said she'll be sticking to the one link for now. Micro influencers Kristen Bousquet and Brianna Seaberg agreed, citing personalization options and the option to share more than five links.
"I definitely prefer to keep my branding cohesive and many times have more than five links to share," Bousquet said.
Seaberg added that showcasing more than one link might overwhelm the user and deter them from clicking on any link at all.
Social-media consultant Matt Navarra said Instagram had landed a "body blow" to link-in-bio platforms — but that doesn't mean all is lost for them.
"Linktree and others all provide a suite of power tools and platform benefits for creators, such as shopping and payment platform integrations, comprehensive analytics dashboards, and more," he said. "Most link-in-bio tools now offer enough value-adding extras to make the creator's decision to kill their subscription a little less clear cut."
Linktree did not immediately respond to a request for comment.
