Instagram is adding more features to take on Snapchat

Instagram Stories product manager Nathan Sharp told Business Insider that adding link support was in response to what his team saw that users wanted from the app.

“We see this behavior organically across stories, and we notice people want to share stuff that’s not captured in a photo or video," he said.

While only verified accounts get access to this particular feature for now, Sharp said normal accounts could one day get access as well if the test goes well.