Tech

New Apple CEO Tim Cook Will Introduce The iPhone 5 On October 4

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Apple is going to have one of its big product events to introduce the iPhone 5 on October 4, John Paczkowski at All Things D reports.

New CEO Tim Cook will be in charge of the event, just like former CEO Steve Jobs used to run events. This will be an interesting test for Cook since he's never done the big product roll out before. Paczkowski says he will be aided by other Apple executives who will also make presentations on stage.

The phone is expected to go on sale weeks after Cook's presentation.

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Jay was the executive editor of Business Insider. He oversaw day-to-day coverage on the site. He started as an intern at Business Insider in 2007. Before becoming executive editor he was running SAI, the technology section of the site.He has a degree from the University of Delaware in economics and a master's in journalism from NYU.