On May 23, James Charles says he got drunk for the first time ever. It was the beauty YouTuber's 21st birthday, and he filmed his celebration – which involved his friends, a cotton candy eyeshadow look, and a bottle of Don Julio 1942 tequila.
Charles filmed his first (and, he says, his last) ever drunk makeup tutorial, a staple of beauty YouTubers, but the twist was that Charles is not a drinker or a partier, so it was his first time having alcohol outside of sips of his dad's beer. In between each makeup step, he took a big sip from the Don Julio bottle (he didn't say if the bottle had been a gift from the brand, but it's a favorite liquor among Gen Z YouTubers).
The makeup look was inspired by Charles' new line of tie-dye merchandise, and despite drinking a lot of tequila over the course of the video, he still finished the job. He also included clips of his friends (at least some of whom live with him in his LA home) taking off his makeup and putting him to bed after the drinking session was over.
Before getting started, he also asked that his young fanbase not drink before they're legally permitted to and to avoid excessive drinking.
"If you are one of my younger followers, please do not drink until you are of age and if you are drinking, please drink responsibly," Charles said at the start of his video. Nonetheless, he claimed in the lead-up to the video that he had "blacked out" to the point where he couldn't remember filming it.
—James Charles (@jamescharles) May 28, 2020
A "blackout" occurs when your body's alcohol levels are high and it is a temporary condition that affects your memory during intoxication. Charles also hinted that he might film a video of himself watching the drunk makeup tutorial for the first time after his editor sent it him.
- Read more:
- A parenting YouTuber faced backlash for 'rehoming' her adopted son with autism after monetizing his videos. This is how the story unfolded.
- Tana Mongeau is the latest influencer to join OnlyFans and charge fans for uncensored lewd content
- One year after the beauty YouTuber war burned their community to the ground, new battle lines have been drawn between the growing stars that started it all
- How teen YouTube sensation Antonio Garza is remixing beauty YouTube for Gen Z, using editing techniques that take 40 hours per video and avoiding drama
