Since James Charles was accused of manipulating people and using his friends for fame by former mentor Tati Westbrook on Friday, the makeup artist has faced major backlash across the internet. Not only has he lost millions of subscribers, but some people have also destroyed his namesake eye-shadow palette in retaliation.
Now, people on social media have noticed that Charles' merchandise website, Sisters Apparel, seems to have been taken down. The website once stocked sweatshirts, T-shirts, joggers, phone cases, and other products emblazoned with Charles' catchphrase: "sisters."
But on Monday, a visit to the Sisters Apparel website brought viewers to a black-and-white page that read, "Will be opening soon..." The website also said it is "currently under construction," and offered an email sign-up for fans to learn about "launch updates."
On Tuesday, the website appears to have undergone another change, as a privacy-error message appears on its homepage.
While Charles and Sisters Apparel have yet to share any information about the website, some fans believe that Jeffree Star might have something to do with its apparent disappearance.
On Twitter, fans have pointed out that Sisters Apparel is stocked by Killer Merch, a company that Jeffree Star co-owns. Some believe that, because Star has sided with Westbrook, he has since chosen to remove Charles' website from his company's roster.
—𝖀𝖗𝖘𝖚𝖑𝖆 𝕬𝖉𝖉𝖆𝖒𝖘 (@HausOfAddams) May 13, 2019
—Lauren Robertson☄️ (@LRob11_) May 13, 2019
—sav ʕ⁎̯͡⁎ʔ༄ (@yawnurboringx) May 14, 2019
—𝐤𝐨𝐫𝐭𝐧𝐢 𝐢𝐠𝐞𝐥 (@kortnimigel) May 13, 2019
A Sisters Apparel pop-up shop in Queensland, Australia, appears to be virtually empty at the time of writing
The Sisters Apparel brand is currently hosting a pop-up shop at the Pacific Fair Shopping Centre in Queensland, Australia, until May 17. But, as seen in videos from fans who have visited, the shop seems to be almost empty following Charles' public feud with Westbrook.
—And i oop- (@bixchperiodt) May 14, 2019
—Morgan Ernsbarger (@MorganErns) May 8, 2019
In the midst of the feud on Friday, Charles made an appearance at the Australian mall for a meet-and-greet and Q&A. According to fans who attended the event, Charles arrived two hours late, leaving many fans stranded outside in hot weather.
—Erin (@AussieChick84) May 13, 2019
—Micromanage Bish (@liquidsunshine1) May 11, 2019
YouTubers Chloe Macdonald and Dan Locke, who are behind a channel called Exploration Date, also attended the event, and vlogged their experience. In their video, Macdonald and Locke said they waited two hours for Charles to arrive and that Charles "wasn't himself" during his five-minute-long Q&A session.
Representatives for James Charles, Sisters Apparel, Killer Merch, Jeffree Star, and Exploration Date did not immediately reply to INSIDER's requests for comment.
- Read more:
- People are destroying their James Charles makeup following his feud with fellow beauty YouTuber Tati Westbrook
- A beauty YouTube feud is erupting after viral makeup artist James Charles made a deal with his friend's competitor. Now, she's accusing him of being a 'bad role model' and 'manipulating someone's sexuality.'
- The beauty YouTuber war is growing: Jeffree Star says James Charles is a 'danger to society' and has been banned from his home
- One of the world's biggest YouTubers is wading into the platform's beauty war: PewDiePie says Tati Westbrook seems 'manipulative' in James Charles takedown
