Jeffree Star is adding a new highlighter to his beloved range of beauty products.
On Friday, the makeup mogul took to social media to share a sneak peek of the products he'll be launching on Thanksgiving and Black Friday. His brand, Jeffree Star Cosmetics, will be selling star-shaped mirrors in two new colors — iridescent and onyx — and will also be bringing back a range of holiday lipsticks that were last sold in 2015.
In addition to the two products, Star also revealed a new highlighter formula called Extreme Frost, which retails for $50.
—Jeffree Star (@JeffreeStar) November 26, 2019
On Instagram, Jeffree Star said his new highlighter is 'not for the faint of heart,' but instead for the 'extreme glow lover'
While filming his Instagram story about the new products, Star quickly addressed the price of his new highlighters.
"Now this beauty is very expensive, let me just say that right off the bat," Star said. "To create this formula, b----, it's expensive. This baby retails for $50. Before you fall off your seat, let me explain, of course."
"This gorgeous formula is very pricey to make," he continued. "Now it does come in this stunning vegan-leather box, all white with the stamp. This is pure pigment, no filler, no crazy ingredients."
To show his fans what the product looks like on skin, Star applied the shade Lick My Glit on his assistant Madison Taylor.
"Now this is pure," Star said about the highlighter. "If you thought the Supreme Frost was insane, b----, all you gotta do is take this with your finger, you barely touch it — I'm talking BARELY — and you tap it on the skin, no brush needed. You don't gotta wet anything — you barely touch it and this is all you need."
Star assured fans that they'd only need to purchase one of these highlighters in their lifetime
"A little goes a long way," Star said. "You will literally have to buy one if you do want one, and you will never have to buy one again because there's no way you can use this in a lifetime. There's so much product."
He reiterated the sentiment on Twitter, writing: "There is nothing like these highlighters on the market. Extreme pay off with a touch of your finger. One pan lasts a lifetime."
—Jeffree Star (@JeffreeStar) November 26, 2019
He also showcased all three shades of the product on Instagram. From left to right, there's Sour Ice, Lick My Glit, and Gag Me.
One hour before the YouTuber unveiled his new product, Jaclyn Hill also released a line of highlighters
At 12 p.m. ET, beauty YouTuber Jaclyn Hill launched her brand's holiday makeup collection, which includes 12 highlighters and three brushes. Insider reviewed the full line, and found that while her products are a bit pricey, they look stunning on the skin.
Star also reviewed Hill's collection and uploaded a video of his thoughts to YouTube on Sunday. While he seemed to like the products overall, only the brand's Beaming Light Highlighters were "Jeffree Star Approved." The makeup mogul also commented on the prices of Hill's products.
"The retail price for this is $49," Star said about Hill's highlighter palettes. "Girl! That's a little pricey, miss thing! Alright, $49 for four shades — work. Obviously that is a very luxury price point, kind of like a little Tom Ford, Chanel moment."
Representatives for Jeffree Star Cosmetics did not immediately respond to Insider's request for comment.
- Read more:
- I tried every product in Jaclyn Hill's new makeup line, and the YouTuber's highlighters might just redeem her from that disastrous lipstick launch
- Jeffree Star and Shane Dawson are answering fans' prayers by rereleasing one of their eye-shadow palettes with a new shade
- Jeffree Star says it's 'not fair' to compare his recent makeup launch to Jaclyn Hill's disastrous lipstick line
- People say they're receiving broken eye-shadow palettes from Jeffree Star and Shane Dawson's makeup line
