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YouTube influencer Jeffree Star says his stolen makeup was being sold at Burlington stores after burglars ransacked $2.5 million worth of beauty products from his warehouse

jeffree star
Jeffree Star is the beauty mogul behind Jeffree Star Cosmetics. Rosdiana Ciaravolo/Getty Images
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Just under a month after YouTube influencer Jeffree Star said burglars had ransacked his makeup warehouse, shoppers say they have found products from the makeup mogul's brand being sold at discount retail chain Burlington Coat Factory.

Star says he was alerted to his products being sold at the store after Twitter user @rei_m3m shared photos of liquid lipsticks from Jeffree Star Cosmetics labeled with discounted price tags at a Burlington Coat Factory store on Sunday.

Speaking to INSIDER, Twitter user @rei_m3m, who goes by the name Perla G., said she found the photos on Facebook

Perla G. said she saw the images on the Facebook beauty group Boxy Babes, where members can "trade, sell, buy, and discuss" products from subscription boxes like Boxy Charm, and share general makeup news.

Another makeup fan also shared images of liquid lipsticks from Jeffree Star Cosmetics that they say were found at a Burlington Coat Factory store on April 3, posting photos and videos of the products on Facebook.

It's unclear whether the items appeared at different Burlington Coat Factory stores, though Facebook users commenting on the Facebook post have claimed to see Jeffree Star Cosmetics makeup in stores in Washington state.

Star responded to Perla G.'s tweet on Monday, and said the lipsticks were 'expired and sadly stolen'

He also said his lawyer was working to find out "how and why Burlington would ever allow this."

 

On Tuesday, Burlington Coat Factory reached out to Star over Facebook and Twitter, and said the lipsticks have been removed from its stores 

 

Representatives for Burlington Coat Factory also said on the brand's official Twitter account that its stores are "committed to selling only authentic, authorized, and legally sourced product."

"We have discontinued sales of these products and are immediately pulling remaining units from our stores," the store representatives confirmed.

Star thanked the retailer for its response on Twitter, and said his team will continue to 'handle this behind the scenes and investigate'

The beauty mogul also spoke about the incident in an Instagram story, where he said he appreciated how Burlington Coat Factory handled the issue. 

"There's been a lot of companies that just keep their mouths shut," Star said in an Instagram story on Tuesday. "They try to sweep things under the rug. They want to keep it cute behind the scenes. But I really appreciate [Burlington Coat Factory] actually saying things on social media."

jeffree star cosmetics
People said they saw Liquid Lipsticks from Jeffree Star Cosmetics being sold at Burlington stores.  Rosdiana Ciaravolo/Getty Images

Previously on April 2, Star said in a YouTube video that $2.5 million worth of makeup — including new and unreleased products as well as expired items — was stolen from one of his warehouses by black-market dealers.

According to photos obtained by TMZ, intruders entered the Jeffree Star Cosmetics warehouse after cutting a hole through the roof. They then stole a range of expired products, as well as an entire shade of the unreleased Magic Star concealer, according to Star.

Read more: YouTube influencer Jeffree Star says burglars cut through the roof of his warehouse and ransacked $2.5 million in makeup

"This is the biggest theft I have ever experienced in my entire career," Star said in a video about the robbery. "This is my biggest hit as a brand. I am still shocked about the entire thing."

Representatives for Jeffree Star Cosmetics and Burlington Coat Factory did not immediately reply to INSIDER's requests for comment.

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Amanda Krause
Amanda Krause is a Senior Reporter at Business Insider covering a variety of lifestyle topics.Her work at BI includes profiles of beauty moguls, analyses of celebrity fashion, reviews of trending products, expert interviews across topics, features about booming small businesses and lucrative side hustles, and live coverage of award shows, pageants, and other events. Amanda has also widely covered Disney brands and theme parks, writing everything from slideshows about her experiences on Disney cruises to breaking-news stories focused on major changes and layoffs within the company. She previously appeared on CBS in 2024 to discuss the Met Gala and won an Anthem Award in 2023 for her work on Business Insider's package "Better Me."Amanda graduated from Ramapo College of New Jersey with a degree in Communications and Journalism, and has more than seven years of experience in the lifestyle space.You can email her at akrause@bjinnox.com.ExpertiseFashion, celebrity style, beauty, lifestyle trends, and Disney theme parks.Popular ArticlesI spent under $200 a night to stay at Disney World's cheapest resort. My tiny room was worth the convenience.A woman spent $2 on a necklace that resembled a Tide Pod. It turned out to be a one-of-a-kind art piece worth $3,000.Bobbi Brown is still living a life of luxury and lipstick — and it's all on her own termsA Kansas City store owner thought someone made a fraudulent order on his website. It was actually a legit purchase from Taylor Swift.Beyoncé's mom promised Ty Hunter 20 years ago that she would get him out of his retail job. Now he's styling the biggest stars in Hollywood.I've tested every product in Selena Gomez's makeup line, and almost every item is worth buying