Less than a year after its nationwide launch, Finn — JPMorgan Chase's mobile-banking app designed for millennials — is being shuttered.
JPMorgan sent notices to Finn users Thursday announcing that "Finn is going away" and alerting them that their accounts would be rolled over to a traditional Chase account.
The bank also on Thursday notified employees of Finn's demise in an internal memo from Bill Wallace, the head of digital, consumer, and community banking.
In the memo, seen by Business Insider and confirmed by a company spokesman, Wallace said the Finn team would "continue to work on other innovations for Chase," including features for the website and the Chase mobile app.
He also said successful Finn features, such as rules that help customers automatically save, would be integrated into Chase's other digital offerings.
"Now, many of the features our Finn customers have loved will be available to every other Chase customer," Wallace wrote in the memo.
JPMorgan in 2016 famously cracked the credit-card code with millennials, launching the Chase Sapphire Reserve, which became an instant phenomenon and helped ignite an all-out rewards battle among credit-card companies.
But solving digital banking for the younger generation proved more challenging, and Finn's run was short-lived. After workshopping the concept with millennials for over a year, JPMorgan announced the new app in late 2017, rolling it out in St. Louis before launching nationwide in late June 2018.
Here's the full memo from Wallace:
