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2020-01-31
You've heard of the Beyond burger — now meet Beyond fried chicken.
On Wednesday, KFC and Beyond Meat announced the arrival of Beyond fried chicken, which is designed to taste and look like fried boneless wings. The plant-based "chicken" will be available in February at select KFC restaurants in Nashville, Tennessee, and Charlotte, North Carolina.
If all goes well during this test run, we may see Beyond fried chicken on KFC menus nationwide, or even around the world, KFC US CMO Andrea Zahumensky told Business Insider.
I popped by KFC and Beyond's media preview event for the new poultry proxy, and I was able to sink my teeth into several meat-like morsels. Here's what they tasted like:
A dish was placed before me with eight pieces of Beyond fried chicken: two from each flavor that will be available at restaurants.
Irene Jiang / Business Insider
From left to right, the flavors were un-sauced, honey BBQ, Buffalo, and Nashville hot. They are all flavors already available at KFC, so this review won't focus on them.
Irene Jiang / Business Insider
On the outside, these look more like chicken nuggets than boneless wings.
Irene Jiang / Business Insider
But KFC and Beyond worked for half a year to develop a chicken product with realistic muscle fiber.
Irene Jiang / Business Insider
Going in, I wasn't sure what to expect. I pulled it apart for a look inside.
Irene Jiang / Business Insider
The delicate crispy crust snapped under my fingers, and the "chicken" flaked. I took a bite.
Irene Jiang / Business Insider
It was soft and vaguely meaty. While it didn't taste quite like chicken, it also didn't not taste like chicken.
Irene Jiang / Business Insider
It didn't quite have the same stringy pull that chicken has. The fibers are larger and softer.
Irene Jiang / Business Insider
But maybe it's good that Beyond fried chicken tastes like chicken from a parallel universe, and not like the thing itself.
Irene Jiang / Business Insider
In "Kitchen Confidential", Anthony Bourdain wrote, "Chicken is boring. Chefs see it as a menu item for people who don't know what they want to eat."
Irene Jiang / Business Insider
I don't entirely agree — chicken can be great. But there are so many ways chicken can be bland, boring, or disappointing.
Irene Jiang / Business Insider
If you've ever had a piece of unseasoned, nuked-to-heck chicken that you have to tear apart with your teeth, you know what I'm talking about.
Irene Jiang / Business Insider
Beyond fried chicken is much better than that chicken.
Irene Jiang / Business Insider
It's not as juicy or flavorful as a free-roaming hen from your grandmother's farm in the countryside, but it's pretty darn good.
Irene Jiang / Business Insider
The most important question to me and to fried chicken lovers is: will Beyond fried chicken satisfy a fried chicken craving?
Irene Jiang / Business Insider
For me, the answer is yes. But it's up to the fans to decide when Beyond fried chicken arrives in February.
Irene Jiang / Business Insider
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Irene is a reporter for Voices of Color covering racial justice and stories for communities of color. She formerly reported on independent restaurants for the retail team. She is a Northwestern University graduate and former Fulbright Morocco researcher, and she is originally from Seattle, Washington. You can follow her on Twitter at @irenethesupreme.