Tech

Many Stores Never Had Any Gold iPhones At All

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Apple gold iphone 5s
Apple

If you were excited about Apple's new iPhone 5S, you probably already know the bad news: The gold 5S is out of stock. 

Not only is it sold out, but many stores never even had it at all. At Apple’s flagship store in San Francisco, only 20 gold iPhone 5S devices were available this morning, according to Cult of Mac.

Manhattan's 5th Avenue Apple location sold out of gold iPhones in 20 minutes.

The most popular Apple store in Arizona only had five.

According to several sources on Twitter, Oklahoma had less than 5 gold iPhones in the entire state. 

Most Best Buy and Radio Shack locations were empty-handed on launch day, according to the Huffington Post.

The entire continent of Australia didn't have any gold phones at all. 

Even if you order online, you'll have to wait until October for a pretty golden phone.

This major lack of phones is either an epic manufacturing fail or a means to fuel the hype. 

After all, what's so special about gold if everyone has it?

Apple did not respond to requests for comment about iPhone availability.

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Jillian was most recently an enterprise technology editor based in San Francisco.  She started at Insider as an intern on the technology desk in 2013 and rose to a senior reporter position, covering Alphabet, Facebook, and ecommerce. After three years at the site, she left to spend time freelance writing abroad, before taking reporting positions at CNBC and then at Forbes, where she covered Alphabet, Silicon Valley culture, and artificial intelligence. She returned to Insider in March 2020 and worked on the enterprise technology desk until August 2021.  Jillian graduated from Syracuse University's S.I. Newhouse School of Public Communications with a degree in magazine journalism and information management and technology.