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A competitor is emerging to challenge the marijuana retail chain dominating the industry, and it just closed a $640 million acquisition

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Dealmaking in the nascent marijuana sector is hitting a fever pitch. AP Photo/Ted S. Warren
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IAnthus, a publicly-traded firm that operates cannabis retail facilities in the US and Canada, acquired MPX Bioceutical, a Toronto-based cannabis company, in a $640 million stock transaction.

It's the first public-to-public acquisition in US cannabis history, according to a press release. The mega-acquisition comes on the heels of MedMen's $682 million acquisition of PharmaCann

iAnthus and MedMen are two of the biggest retail players in the industry — and these back-to-back acquisitions are no coincidence. Cannabis companies have been on a dealmaking tear in recent weeks as retailers in the sector race to carve out their share of the market as more US states weigh legalization following Canada's move to legalize marijuana nationwide.

"There are three key factors to this," iAnthus CEO Hadley Ford said in an interview with Business Insider. "The first is expanding our footprint, the second is national scale, and the third piece is great people."

The acquisition nearly doubles the firm's US footprint and gives iAnthus access to licenses in 10 US states — including valuable East Coast markets like New York, Florida, and Massachusetts — permitting iAnthus to operate 56 retail locations and 14 cultivation facilities.

'We're more like frenemies than enemies'

MedMen, in comparison, has a combined portfolio of 79 cannabis licenses across 12 states, including 66 retail stores and 13 cultivation licenses, following the retailer's PharmaCann acquisition. 

"MedMen's done a good job," Ford said. "We're more like frenemies than enemies. We'll be good competitors — the sector is so nascent."

Ford added that the recent mergers-and-acquisitions spree in the cannabis sector will probably leave only eight to 10 companies standing when things shake out. 

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An employee cuts cannabis plants in a laboratory at the headquarters of AGES agency in Vienna, Austria March 15, 2018.  Leonhard Foeger/Reuters

"The nascent U.S. cannabis market is still in a land-grab phase, and we feel that our footprint when combined with iAnthus, provides our investors with the strongest possible exposure to this explosive marketplace," Scott Boyes, Chief Executive Officer of MPX, said in the press release. 

As part of the merger, iAnthus will develop new brand names for its stores and products. 

Cannabis is a 'strange business'

Ford, a Goldman Sachs veteran and former healthcare entrepreneur, said cannabis is a "strange business"  because it's considered an illegal, Schedule I drug by the federal government even though it's legal in some form in 30 states and Canada. 

The US federal government doesn't allow cannabis to be shipped across state lines, so iAnthus is forced to set up individual supply and processing chains in each state.

"You have to make sure you can replicate your product," Ford said. 

"It's not like making Cheerios in Oklahoma and then shipping them across the border," he said. "The product has to look the same, taste the same, and be consistent everywhere we operate. Everything has to be identical."

Ford said he looks for states like New York — which allows medical marijuana under a restrictive regime — that limit the number of dispensary licenses they hand out. That limits competition and helps iAnthus dominate the market. 

He said his experience in building out and operating cancer treatment centers as the former CEO of ProCure Treatment Centers is what sets his management team apart.

Hiring 'great people' is a huge challenge in the cannabis industry 

Ford hopes to scale iAnthus quickly — he wants to add between 600 and 800 people over the next 12 months — and says hiring will be one of his firm's biggest challenges in the months ahead.

"The thing that keeps me up most at night, besides putting this deal together, is finding good, professional, and serious people," he said.

A year ago, Ford said, he couldn't get mid-level or senior execs at big companies to take a serious look the cannabis industry.

"Now you can," Ford said. "I'm not sure it makes it easier to bring them aboard, but once you start having discussions, you have better end results."

Overall, Ford said he's "very excited to get up every day and make our shareholder’s rich."

Read more of Business Insider's cannabis industry coverage:

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Jeremy is the founder and editor-in-chief of Cultivated Media, a newsletter bringing readers inside the emerging cannabis industry. Beyond his reporting, Jeremy is studying for his MBA at Columbia Business School and holds a certificate in cannabis pharmacology from the University of Vermont where he studied as a cannabis media fellow. Jeremy was formerly a senior reporter at Insider where he focused on the cannabis industryJeremy has covered the bumpy rollout of Canada's cannabis legalization, the boom in cannabis companies going public (and the resulting fallout), multibillion-dollar mergers between cannabis companies and corporations from other industries, the ongoing health effects from vaporizers, the mislabeling of CBD products, and how the world's largest financial, legal, and political institutions are reacting to and planning for legalization. He has also gotten scoops and broken news on layoffs affecting cannabis companies, startups raising money, banks and law firms building specialized cannabis practices, tracked which companies and individuals are profiting from cannabis, and profiled some of the top executives, investors, and leaders in the industry.He is a sought-after expert on cannabis business and policy, frequently speaking to the media and at industry conferences.