AI

Mark Cuban says AI won't have much of an impact on jobs that require you to think

Mark Cuban speaks onstage during "Battling Big Pharma: A Conversation with Mark Cuban" at WIRED's The Big Interview 2024
Mark Cuban, CEO of Cost Plus Drugs, told BI that AI's impact on a company's workforce will be determined by how well the technology is implemented. Jon Kopaloff/Getty Images for WIRED
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Billionaire Mark Cuban doesn't believe artificial intelligence will devastate white-collar work.

In an interview published Thursday on "The Weekly Show with John Stewart," Cuban said he believes the fast-advancing technology will not impact jobs that require workers to think.

"So if your job is answering the question, 'yes or no,' all the time — AI is going to have an impact," he said. "If your job requires you to think — AI won't have much of an impact."

Cuban, the CEO of Cost Plus Drugs, an online prescription service, said workers must supervise AI and ensure that the data the models are being trained on and the resulting output are correct.

"It takes intellectual capacity. So somebody who understands what the goal is, somebody who's been doing this for years, has got to be able to input feedback on everything that the models collect and are trained on," he said. "You don't just assume the model knows everything. You want somebody to check — to grade their responses — and make corrections."

AI's recent advancement has raised existential questions on the future of work.

The World Economic Forum reported in 2023 that employers expected 44% of workers' skills to be "disrupted" within five years, requiring a massive effort on worker retraining.

A McKinsey study, however, found that AI won't decimate white-collar roles such as those in legal or finance. Instead, AI can potentially enhance those jobs in the long term by automating about 30% of overall hours worked in the US.

Cuban told Business Insider in an email that AI's impact on any company's workforce numbers will be on a case-by-case basis.

"Every company is different," he said. "But the biggest determinant is how well the company can implement AI."

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Lloyd Lee
Lloyd Lee
Lloyd Lee is a reporter at Business Insider covering frontier technologies, with a focus on how they're being deployed in the real world and the gaps and tensions that emerge as people, companies, and regulators respond. His coverage has featured autonomous vehicles, EVs, robotics, brain-computer interfaces, and AI.Lloyd's reporting on the progress of Alphabet's Waymo and Tesla's autonomous ambitions was recognized by the San Francisco Press Club with a Bay Area Journalism Award.Before joining Business Insider, he was a local reporter for Almanac News and Palo Alto Weekly, covering housing issues, small businesses, and notable Silicon Valley characters.Lloyd is based in San Francisco.He can be reached via email lloydlee@bjinnox.com, or by phone at 646-768-1630, or Signal at lloyd.71.