Retail

McDonald's just launched a burger unlike anything we've seen

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McDonald's chicken burger
The new chicken burger is made from a blend of white and dark ground chicken.  McDonald's

McDonald's has launched something unlike anything we've seen before from the fast-food chain: a ground-chicken burger.

The new chicken burger is made from a blend of white and dark ground chicken seasoned with spices like garlic and onion powder, the company said Tuesday.

It can be ordered in two varieties: "classic," with red onions and ranch sauce; and "tangy," with grilled onions and a tangy "signature sauce."

The sandwiches, which are each under 400 calories, also come with lettuce and tomato on a new "gourmet" potato bun. The Tampa Bay Business Journal first reported on the new burger.

Previously, the only McDonald's menu items to use ground chicken were the chain's chicken nuggets.

McDonald's chicken burger
McDonald's

All 202 McDonald's in the Tampa Bay area debuted the new burger on Tuesday.

The sandwich was created in part by Blake Casper, who owns more than 50 McDonald's restaurants in the Tampa Bay area, according to the Tampa Bay Times.

"The whole chicken burger market is growing; you're seeing it more in restaurants," Casper told the Times. "This isn't a chicken sandwich, but a chicken burger — there's a real difference in its bite."

Casper worked with the Pennsylvania-based McDonald's supplier Keystone Foods to bring the burger to market.

He told the Times the team had been working together for the past 18 months "making sure the patty was right, from the taste to the grind."

We reached out to McDonald's to find out whether the burger would be expanded to restaurants outside Tampa and will update when we hear back.

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Hayley Peterson
Hayley Peterson
Hayley Peterson is an Executive Editor who oversees coverage of the economy, tech, media, advertising, defense, careers, and more.She was previously a chief correspondent at Business Insider and wrote breaking news, analysis, and in-depth investigations on large consumer companies, with an emphasis on retailers including Amazon, Walmart, major grocery chains, and department stores.Hayley won recognition from the Society for Advancing Business Editing and Writing in 2018 for "defining the retail apocalypse" through her reporting on retail job losses, the decline of Sears, and the impact of store closings on bondholders.Prior to joining Business Insider in 2013, Hayley was a White House correspondent and embedded on the presidential 2012 campaign trail.