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McDonald's sales are still a mess

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The McDonald's Restaurant USA #1 Store Museum is seen in Des Plaines, Illinois, May 26, 2012.  REUTERS/Jim Young

McDonald's sales are still a mess.

On Thursday, the fast-food giant reported second-quarter results that beat analysts' forecasts on earnings and revenues, but sales continue to plunge. 

McDonald's reported revenues of $6.49 billion, beating the consensus forecast for $6.43 billion according to Bloomberg. Adjusted earnings per share came in at $1.26, ahead of the forecast for $1.23.

Global sales at stores open for more than one year (or comparable sales) fell 0.7%, "reflecting negative guest traffic in all major segments," according to the company.

In the US, comparable sales fell 2% after some promotions did not get the response from customers that the company had expected.

In the statement, CEO Steve Easterbrook said: "We have made meaningful progress since announcing the initial steps of McDonald's turnaround plan in early May. To position the business for long-term growth, we've undergone significant organizational change and are streamlining our global resources to improve our efficiency and effectiveness. While our second quarter results were disappointing, we are seeing early signs of momentum."

McDonald's said it will continue to test all-day breakfast and simplify its menu.

In May, Easterbrook unveiled a big turnaround strategy for McDonald's that has seen its sales slide for several years. The company planned to remove layers of management, improve its food quality, and adapt to consumers' changing tastes.

In premarket trading, the stock was lower but little changed shortly after the numbers crossed. Year-to-date, the stock is up 4%.

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Akin Oyedele
Akin edits flagship newsletters including First Trade and Tech Memo, as well as weekly topical roundups of Business Insider's coverage including Defense Flash. He also provides editorial support for the development and launch of new newsletters.    Prior to this role, he was a markets reporter for over a decade and edited Business Insider's investing coverage. He covered bonds and FX at Bloomberg before joining BI in 2014.