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Meta's chief marketing officer warns 'too much censorship is actually harmful' for LGBTQ+ community in internal forum

Meta CMO Alex Schultz
Alex Schultz Meta Chief Marketing Officer Courtesy of Business Insider
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Meta's chief marketing officer warned that greater censorship on its platforms could "harm speech" from the LGBTQ+ community aiming to push back against hate.

Alex Schultz posted his feelings on Meta's decision to change its policy on hateful conduct earlier this week in a post on its internal forum.

"My perspective is we've done well as a community when the debate has happened and I was shocked with how far we've gone with censorship of the debate," Schultz wrote in the post, seen by Business Insider.

He added that his friends and family were shocked to see him receive abuse as a gay man in the past, but that it helped them to realize hatred exists.

"Most of our progress on rights happened during periods without mass censorship like this and pushing it underground, I think, has coincided with reversals," he said.

"Obviously, I don't like people saying things that I consider awful but I worry that the solution of censoring that doesn't work as well as you might hope. So I don't know the answer, this stuff is really complicated, but I am worried that too much censorship is actually harmful and that's may have been where we ended up."

Earlier this week, the company adjusted its moderation guidelines to allow statements on its platforms claiming that LGBTQ+ people are "mentally ill" and removed trans and nonbinary-themed chat options from its Messenger app, features that had previously been showcased as part of the company's support for Pride Month.

Schultz also said that he does not think that censorship and cancel culture have helped the LGBTQ+ movement.

He wrote, "We don't enforce these things perfectly," and cited an example of a mistake of taking down images of two men kissing and removing a slur word toward gay people rather than a deliberate move by a "bigoted person in operations."

Schultz added, "So the more rules we have, the more mistakes we make…Moderation is hard and we'll always get it wrong somewhat. The more rules, the more censorship, the more we'll harm speech from our own community pushing back on hatred."

The company's latest decision to roll back its DEI programs has sparked intense internal debate and public scrutiny. The announcement, delivered via an internal memo by VP of HR Janelle Gale, said that the company would dismantle its dedicated DEI team and eliminate diversity programs in its hiring process.

The company said Tuesday it will replace third-party fact-checkers on Facebook, Instagram, and Threads with a community notes system, mirroring the approach used on Elon Musk's platform, X.

Schulz told BI in an interview earlier this week that the election of Donald Trump and a broader shift in public sentiment around free speech played significant roles in these decisions.

He acknowledged that internal and external pressures had led Meta to adopt more restrictive policies in recent years, but the company is now taking steps to regain control over its approach to content moderation.

Meta's internal forum, Workplace, saw reactions ranging from anger and disappointment to cautious optimism about the company's direction.

One employee lamented the rollback as "another step backward" for Meta, while others raised concerns about the message it sends to marginalized communities that rely on Meta's platforms.

At Meta's offices in Silicon Valley, Texas, and New York, facilities managers were instructed to remove tampons from men's bathrooms, which the company had provided for nonbinary and transgender employees who use the men's room and may require sanitary products, The New York Times reported on Friday.

Meta didn't immediately respond to a request for comment from BI.

You can email Jyoti Mann at jmann@bjinnox.com, send her a secure message on Signal @jyotimann.11 or DM her via X @jyoti_mann1

If you're a current or former Meta employee, contact this reporter from a nonwork device securely on Signal at +1-408-905-9124 or email him at pranavdixit@protonmail.com.

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Jyoti Mann
Jyoti Mann
Jyoti Mann is a former senior reporter for BI who covered tech companies, including OpenAI, Meta, Amazon, and Microsoft.Jyoti holds a master's degree in investigative journalism and was previously reporting on the companies desk at the Financial Times. She spent more than three years working as a hedge fund consultant carrying out investigative research. She has previously written for the Financial Times and The Times. Sample of stories: Amazon's full RTO is off to a bumpy start. Some staff complain of a lack of space and theft. And they're still on video chats.Internal Meta memo tells managers how performance-based job cuts will workStripe accidentally sent an image of a duck when notifying some employees they were getting laid offKlarna tells employees it will start drug testing workers in Sweden
Pranav Dixit
Pranav Dixit
Pranav Dixit is the Meta Correspondent at Business Insider based in the San Francisco Bay Area. He writes about Meta’s products, policies, and internal workings while examining how the company’s decisions shape how billions of people connect and communicate.Previously, Pranav was the India-based technology correspondent for BuzzFeed News, covering the impact of Silicon Valley’s largest companies on the culture, society, and politics of more than a billion people in South Asia. He has also been a senior news editor at Engadget and ran technology coverage at the Hindustan Times, one of India’s largest national newspapers.Pranav’s reporting has shed light on the human consequences of Big Tech’s quest for growth in emerging markets, and sparked widespread conversations about the impact of American technology companies on the Global South. In 2019, he won Syracuse University’s Mirror Award for a boots-on-the-ground feature about how WhatsApp misinformation sparked gruesome lynchings in rural India. He has also reported from Kashmir, a volatile geopolitical hotspot, documenting the world’s longest-running internet shutdown.His work has been widely cited by major national and international publications, and he has been featured on the BBC, Al Jazeera, and podcasts such as Vox Media’s Land of the Giants to discuss his work. He has also spoken in journalism classes including at UC Berkeley’s graduate journalism program. His writing has appeared in The Guardian, Vox, Time, The Information, and Al Jazeera.Pranav moved to the United States in 2021 from New Delhi, India, to be a fellow at Harvard University’s Nieman Foundation for Journalism, where he studied the evolution of the American tech press and ways newsrooms around the world can cover technology and society more effectively.Got a tip about Meta or anything else in Silicon Valley? Contact Pranav via encrypted messaging app Signal (+1408-905-9124), or email him at pdixit@insider.com or pranavdixit@protonmail.com. You can also reach him on WhatsApp at +857-753-3949 or DM him on X (@PranavDixit) or BlueSky (@pranavdixit.bsky.social).Pranav keeps sources anonymous. Please use a non-work device to reach out.Expertise: Meta, Facebook, WhatsApp, Llama, AI, Threads, Instagram, Mark Zuckerberg, social media, platforms, immigration