Getting "Zucked" — a term for having your account suspended or content removed due to community violations — is a staple in the creator lexicon.
Despite that, creators who spoke with Business Insider had mixed reactions to Meta CEO Mark Zuckerberg's plans to reduce content moderation in the name of free speech.
On Tuesday, Meta unveiled new policies that included winding down fact-checking, loosening content moderation, and introducing X-style "community notes."
The creator community largely reacted along political lines, with some left-leaning influencers expressing disappointment.
"This is really about just pandering to the Trump administration in a way that feels extremely obvious," Josh Helfgott, an LGBTQ+ advocate and the host of "Gay News," told BI.
Michael McWhorter, a left-leaning filmmaker, also said he felt the changes were catering to Trump and his MAGA base.
"You're not trying to balance things out," McWhorter said of Meta. "We are shifting to the other side of things."
Elsewhere, some right-leaning creators cheered the changes.
Christopher Townsend, an Air Force vet and conservative rapper with over 300,000 Instagram followers, told BI he thought the policy overhaul was "a great step toward the decentralization of information and the end to the control legacy media has had on the prevailing narrative."
Instagram head Adam Mosseri posted a video on Wednesday outlining how the new policies would impact creators. He said the company would correct its "over-enforcement" of content moderation and begin recommending political content again.
"If you're a creator who likes to post about political content, this should mean that you feel comfortable doing so on any of our platforms," Mosseri said. "We will now show political recommendations."
Meta didn't respond to a request for comment.
Some are wary of 'community notes'
As part of the policy overhaul, Meta is getting rid of fact-checkers in favor of community notes similar to those on Elon Musk's X. Users will be able to volunteer to contribute to community notes, which will appear on content when people with a range of different perspectives agree a correction is in order.
"Like X, it gives the user community more authority over the platform instead of biased third-party administrators," Townsend said.
McWhorter said that while community notes were a "great equalizer," he felt they were not an adequate replacement for fact-checking. He said he wished Meta would rely on a combination of both systems.
A former Instagram staffer told BI that they felt placing the responsibility to moderate content on users and creators "on a platform with massive global reach and historical harmful content issues" was a step in the wrong direction. They asked for anonymity to protect business relationships; their identity is known to BI.
Concerns about anti-LGBTQ+ discourse
Helfgott expressed concern about Meta's plan to decrease moderation around certain political topics, specifically immigration and gender identity.
Helfgott said that while Meta's plans were described in the language of "political discourse," he felt the changes could lead to bullying of the LGBTQ+ community.
Along with Tuesday's announcement, Meta updated its Hateful Conduct policy.
"We do allow allegations of mental illness or abnormality when based on gender or sexual orientation," the company wrote, "given political and religious discourse about transgenderism and homosexuality and common non-serious usage of words like 'weird.'"
"This is the most anti-LGBTQ announcement that a social-media platform has made in recent memory," Helfgott said.
While McWhorter told BI he felt his content had been Zucked — or unfairly suppressed — in the past, he said he'd prefer a stricter moderating system even if it had "flaws."
"I'd rather that I take the hit for a joke that it didn't understand than that stuff being allowed to be spread all over the platform," he said, referring to potentially harmful posts.
Meta's increased political emphasis marks an about-face
Some creators were flummoxed by Meta's about-face on the amount of political content it plans to recommend. The company had previously cut back significantly on promoting political content in feeds in recent years.
Malynda Hale, a creator and activist with 65,000 followers, said this change could benefit political creators but questioned the company's motives.
"I think the fact that Meta is going to be serving up more political content is actually positive for creators like myself, but I don't think it's with the intention to keep the community informed," she told BI.
She said she felt Meta wanted to boost engagement even at the cost of division and disagreement.
Despite some misgivings, the creators who spoke with BI said they weren't going anywhere.
"I'll work with the system as it's presented to me, and I'll find my way to work around it," McWhorter said. "I constantly have to do that on all different platforms."
Helfgott said he felt "handcuffed" by Meta because if he stopped posting on Instagram, he would lose out on millions of people seeing his content each month.
"Meta knows this," he said. "They know that creators may not like this, but we need the reach, and we will keep posting there."
