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Microsoft's Bing has exceeded 100 million daily active users around a month after its new AI update

Satya Nadella
Microsoft CEO Satya Nadella. GERARD JULIEN/AFP via Getty Images
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Microsoft's Bing has crossed 100 million daily active users just over a month after the launch of its AI-powered update.

Microsoft announced the news via a blogpost published on Wednesday, calling the number "a surprisingly notable figure." Engagement with the search engine has also improved, with more people conducting daily searches, according to the company.

Bing's AI update seems to have proved to be a hit with users. The company said the new version of the search engine had more than one million users and that 45 million chats had been conducted since the preview began. The company also said a third of the people using the AI-powered search are new to Bing.

Bing's new chat feature has faced some early issues.

Much of the early conversation around the new search was dominated by the chatbot's tendency to give "unhinged" answers to some queries. Users quickly discovered that prodding the chatbot during long conversations resulted in entertaining and sometimes creepy interactions. Microsoft tried to address the issue and enforced a new limit on how long people could speak to the chatbot. The move was unpopular with some users, however.

Microsoft has sought to position the AI-powered Bing as a threat to Google's search dominance. In an interview last month, Microsoft CEO Satya Nadella called Google "the 800-pound gorilla in search," adding, "I want people to know that we made them dance."

Google has announced plans to incorporate its own AI tech into its search engine but it has yet to be released to the public at scale.

Representatives for Microsoft did not immediately respond to Insider's request for further comment, made outside normal working hours.

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Beatrice Nolan was a tech reporter on the business news team in the UK. She joined Insider in January 2022 as a fellow on Business Insider's careers desk. Beatrice covered tech and the future of work, with a focus on artificial intelligence. Some of her stories and early experiments with ChatGPT are widely cited. Beatrice has also discussed her work covering AI trends on panels and radio shows, including NPR.She was based in Business Insider's London office and graduated from the University of  York with a bachelor's degree in English.Featured Articles:Artists say AI image generators are copying their style to make thousands of new images — and it's completely out of their control.ChatGPT was a black swan eventFinland is the world's happiest country, but Finns say we're confusing happiness for something elseThe world is splitting between those who use ChatGPT to get better, smarter, richer — and everyone elseThis man used AI to write and illustrate a children's book in one weekend. He wasn't prepared for the backlash.ChatGPT has only been around for 2 months and is causing untold chaosTwo professors who say they caught students cheating on essays with ChatGPT explain why AI plagiarism can be hard to proveChatGPT wrote college application essays. Admissions professionals said they passed for essays written by students but wouldn't have a chance at any top colleges.College professors are considering creative ways to stop students from using AI to cheatChatGPT wrote my cover letters. Here's how recruiters responded.