Tech

Microsoft's newest internet browser is so good that I forgot I switched from Google Chrome

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Microsoft
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I've experimented with web browsers other than Google's dominant Chrome, like Firefox or older versions of Microsoft's Edge, just to see what else is out there and to make sure I'm not missing out on anything.

Those experiments usually don't last long. I typically revert back to Chrome within the day, sometimes after only a few minutes. There's just something about Chrome's design, extended extension library, and functionality that I wasn't getting on other browsers.

But for the first time, I've stuck with a different browser — Microsoft's new Edge, an upgrade from the browser of the same name that launched with Windows 10 in 2015 — for more than a day. In fact, I've stuck with the new Edge for almost two months since I installed it on launch day, January 15.

Here's my experience so far with Microsoft's latest attempt at getting you to use its web browser:

I opened up my laptop one day and completely forgot I was using Microsoft's new Edge browser instead of Chrome.

msft new edge on laptop
Antonio Villas-Boas/Business Insider

I realized I was on the new Edge browser only when I searched for something in the address bar and was shown results from Microsoft's Bing search engine instead of my usual Google results.

msft bing search engine
Antonio Villas-Boas/Business Insider

I actually tried using Microsoft's Bing — the default search engine in Edge — but after a while, I reverted back to the Google search engine. Bing results were overall quite good, but Google still can't be beat. And Google search is better integrated with other Google services I use, like YouTube.

That bodes well for the new Edge web browser. It looks and feels a lot like Chrome, and switching is painless. After all, it's built on the same web-browsing platform, called Chromium, that Google used at the core of Chrome too.

chrome and edge on computer and monitor
Antonio Villas-Boas/Business Insider

After the initial setup, my bookmarks toolbar was automatically transferred and looks exactly like it does on Chrome, and I installed my favorite extensions with relative ease. One of the biggest "things" about the new Edge is that it supports Chrome extensions too, so you get the wide variety of options that previous versions of Edge didn't have.

And perhaps most importantly for a lot of users, Chrome browser extensions are supported in Edge too.

Any extension you used in Chrome will work in Edge, which is huge news. I couldn't do my work on previous versions of Edge, as I was so reliant on certain extensions to add key features and functionalities to the browser.

That said, Microsoft needs to work on making it easier to find the extensions you want. Right now, Microsoft positions the official Edge extension library as the primary way to get extensions, and some of my extensions aren't available there.

Instead, I need to search for "Chrome web store" and go from there to get the extensions I want. It's a little workaround, but no big deal, and not a deal-breaker. More than anything, it's useful that I can pick any Google Chrome extension I want and start using it with no hassle.

And since using the new Edge browser, I've noticed a couple of things I like better than Chrome.

Screenshot (63)
Antonio Villas-Boas/Business Insider

For one, it doesn't use up as much of my computer's precious resources as Chrome does — namely the RAM that Chrome devours, leading to slow performance over time. And loading web pages on Edge has been just as fast, if not faster.

Right now, with exactly the same number of tabs (19) and the same websites loaded on both web browsers on Windows 10, Edge is using 1.6 GB of RAM and Chrome is using 2 GB.

The privacy settings are also a lot simpler to understand, more robust, and better laid out than on Chrome.

msft new edge chromium privacy settings
Antonio Villas-Boas/Business Insider

Managing privacy on Edge is much easier than it is on Chrome. Edge's privacy settings are well laid out and do a better job of telling you what it's doing on the privacy front and how it could affect your experience.

In fact, the privacy settings are so powerful that Edge is tricking sites into thinking I have an ad blocker.

cnbc site ad block popup edge browser
Business Insider screenshot

On the "strict" privacy setting in Edge, which blocks most trackers on sites, some sites have asked me to disable my ad blocker. The thing is I don't have an ad blocker installed on Edge. That's impressive.

On Chrome, the closest privacy setting I could find to Edge's "strict" option is blocking third-party cookies, and that didn't seem to have any effect on ads.

Should you switch? Sure! Give it a shot!

In many ways, Edge is more or less a Chrome doppelganger, but with a couple of little extras that can plant the seed of considering switching. It's worth a shot, if just for the clearer and more robust privacy settings and the reduced impact on your computer's RAM.

And if you're setting up a new Windows 10 computer, the new Edge has what it takes to be your default web browser rather than just a tool to download Chrome the moment you boot it up.

Down the line, I wouldn't be surprised if the new Edge gets more little features that further set it apart from Chrome.

At the same time, Google's ecosystem goes beyond the Chrome web browser. Chrome is linked in some way or another to my Google account, which includes Gmail, Google Maps, Google Calendar, and so on, and all that ties in with the Google stuff on my smartphone. Microsoft's biggest obstacle will be combatting Google's incredible and far-reaching ecosystem.

To that end, Edge is available on Android and iOS, so your computer and smartphone lives don't have to be separate. 

I should note that everyone has a different way of using their web browser of choice, with innumerable little tricks, shortcuts, and customizations, that it's almost impossible for my experience to translate perfectly to yours. If you're making too many compromises or uncomfortable changes when checking out Edge, then maybe it's not for you!

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Antonio Villas-Boas was a consumer tech expert with over a decade of experience testing and reviewing smartphones, tablets, computers, smartwatches, and phone carriers.ExperienceAntonio joined the Business Insider team in 2015 as a tech reporter on the news desk and moved to the service journalism team in 2020. During his time as Business Insider’s senior tech reporter, Antonio developed industry-leading battery-life tests for smartphones and tablets, and covered and reviewed hundreds (if not thousands) of products from major brands like Apple, Google, Samsung, and OnePlus since as far back as Samsung’s Galaxy S6, the original Apple Watch, and the very first Google Pixel. This decade-plus of experience has given him tremendous insights into what consumer tech truly stands the test of time and what will be irrelevant in just a few years' time (RIP The Pebble).Antonio is also an experienced deal hunter, surfacing the best discounts on phones, laptops, and smartwatches for readers during sale events like Prime Day, Black Friday, and Cyber Monday. Previously, Antonio was a consumer-electronics analyst at PCMag and ran his own blog. Why you can trust AntonioAntonio approaches all his reviews not only as a tech expert but as a consumer himself. He reads every word of fine print in the phone carrier plans he reviews, and is deeply skeptical of deals that promise you the latest iPhone model for free. (Spoiler: it might be “free,” but you could be stuck with it for three years.)He largely recommends less expensive and small-scale fixes to upgrade your existing tech before considering buying the latest and flashiest in new tech. Antonio believes his role as the go-to “tech guy” for his family and friends extends to his readers as well; he only recommends products that have stood up to the testing process.Scripps News, NewsNation, Fox 5 DC, NBC LX, and Rich DeMuro’s “Rich On Tech” radio show have requested his commentary and expertise. ExpertiseHis expertise includes:
  • Phones, including the iPhone, Google Pixel, and Samsung Galaxy models
  • Phone accessories, including charging cables, phone cases, and protection plans
  • Smartwatches, including the Apple Watch, Galaxy Watch, Pixel Watch
  • Mobile carrier plans, including major carriers and MVNOs
  • Tablets, including iPads and Galaxy Tabs
  • Laptops and computers, including MacBooks and Windows models
  • Computer accessories, including mice, keyboards, and monitors
EducationAntonio graduated from Colgate University in 2009 with a bachelor's degree in history.Outside of workBesides testing tech products, Antonio is also a full time dad to two young kids. His ideal day would be spent on a lake in the Adirondacks.Learn more about how our team of experts tests and reviews products at Insider here.Learn more about how we test tech and electronics.