Culture

Morphe has removed Shane Dawson's makeup range from its online store after he was accused of sexualizing Willow Smith as a minor and wearing blackface

By Lindsay Dodgson
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Beauty influencer Kameron Lester also said he was cutting ties with both Dawson and Star after being "manipulated" and "used as a Black boy" by the YouTubers.

Target confirmed to Insider that it would no longer be selling Dawson's books "I Hate Myselfie: A Collection of Essays by Shane Dawson" and "It Gets Worse: A Collection of Essays."

"We're committed to creating an experience in which all guests feel welcomed and respected," a representative said. "We're in the process of removing these books from our assortment."

This is all a far-cry away from what was happening just a few months ago, when the launch of Dawson and Star's Conspiracy palette crashed the Morphe and Beauty Bay platforms because so many people were trying to buy it at once. The YouTube superstars were doing meet-and-greets with thousands of screaming fans at Morphe stores, and the whole venture was allegedly going to earn Dawson $10 million.

Until a few days ago, both Star and Dawson were happily plugging restocks of all their products on Instagram and Twitter.

Morphe has not yet publicly addressed the accusations about Dawson on social media or confirmed why his products have been removed. Insider has contacted the brand for comment.

Read more:

Jaden Smith shamed Shane Dawson for a resurfaced clip where he pretended to masturbate over an 11-year-old Willow Smith

Shane Dawson aggressively called out 'dramatic gurus' in the beauty community after speculating over his role in the explosive feud between James Charles and Tati Westbrook

A beauty guru says he's cutting ties with Jeffree Star and Shane Dawson after feeling like he was 'being used as a Black boy' and being 'manipulated'

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Lindsay Dodgson
Lindsay Dodgson was a senior reporter at Business Insider, based in London. She has a master's degree in science journalism and has been at Business Insider since 2016. She writes stories about the workplace, internet culture, and Gen Z interests and has a special interest in mental health and psychology.She has also been published in The Independent, The Observer, Live Science, The Register, and Thought Catalog, and is a coauthor of the book "A Little Light: 20 ways the coronavirus response could make the world better."Selected stories:— How the YouTube giant behind the 'Kids React' videos fractured under 'toxic workplace' allegations and a resurfaced blackface video— Inside the OnlyFans reality show where 10 women moved into rapper Blueface's house to find fame, but some say they left with trauma, injuries, and matching tattoos— Female college athletes from across the US say they've been bullied, manipulated, and psychologically abused by their coaches— Self-harm images and videos are thriving on Elon Musk's Twitter, which is less capable than ever of dealing with it— A new drink from YouTube superstars has sparked a cutthroat black market and anxiety among parents as it's become a status symbol for teens— Microtrends are taking over social media, and keeping up can be really expensive— For Gen Zers tired of dating, lavender marriages are looking more appealing
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