Advertising

Mountain Dew is back with another surreal ad — this time there's a twerking cat

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Mountain Dew's Kickstart has followed up its memorable "PuppyMonkeyBaby" Super Bowl spot with another surreal ad.

This time the star isn't a menagerie of animals amalgamated into one.

There are several individual animals showing off their dance moves in the latest spot: A rotund guy shaking his stuff in the garage; a fly with quick feet; a frog pelvic-thrusting; a fish head-banging ... all leading up to a fluffy ginger cat twerking on the kitchen table.

mountain dew
Mountain Dew/YouTube

Just like last time, the ad has divided opinion between viewers. Some think it's a work of genius, while others are disturbed by the flaunting feline:

 

We first spotted the ad, which was created by BBDO New York, over at Agency Spy.

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Lara O'Reilly
Lara O'Reilly is the anchor of the CMO Insider newsletter.She is a chief correspondent who has covered the digital advertising, marketing, and media industries since 2010. Her current beat includes big tech companies like Alphabet and Meta, adtech firms, agencies, publishers, the creator economy, and CMOs.Lara has previously worked as a reporter and executive producer at titles including The Wall Street Journal, Digiday, Yahoo Finance, and Marketing Week. She was previously Business Insider's senior global advertising editor from 2014 to 2017.Lara is a regular guest on TV and radio and has appeared on outlets such as the BBC, NPR, SiriusXM's Wharton Business Daily, and CTV Television Network. She also frequently speaks on stage at major events such as Web Summit, IFA, VivaTech, Advertising Week, and Cannes Lions.To get in touch with Lara O'Reilly, email loreilly@bjinnox.com or contact her on Signal at @loreilly.71