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Netflix fell short of subscriber targets during Q3 as its massive growth amid the pandemic slowed

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Netflix fell short of subscriber-growth targets for the third quarter after posting massive growth earlier in 2020.

The streaming company said on Tuesday that it added 2.2 million paid subscribers during the third quarter, compared with its forecast of 2.5 million and the 3.3 million that Wall Street analysts were expecting.

Shares of Netflix slid about 5% during after-hours trading.

The streaming service blew away analyst estimates for subscriber growth during the first two quarters of 2020 as the pandemic fueled streaming viewership. But Netflix forecasted that growth would slow significantly during the second half of the year. It added three times as many paid subscribers during the the third quarter of 2019 as it did during the period this year.

Netflix also wasn't as profitable during the third quarter as analysts were expecting. It posted earnings of $1.74 per share, up 18% from last year, but down from the $2.13 analysts estimated. But, the company beat revenue targets with $6.4 billion in revenue, a 23% increase from last year.

Netflix said the Asia-Pacific region drove most of its subscriber growth during the quarter, bringing in 1 million paid subscribers.

Netflix added just 180,000 subscribers in the US and Canada. Analysts had been watching to see whether the controversy surrounding the film "Cuties," which upset some people after it was released in the US, would dent Netflix's growth in the region. The company did not mention the film in its report.

Looking ahead, analysts wanted to hear more from Netflix on its longterm growth, including its upcoming release slate, plans to increase prices, and productions that are restarting after being halted by the pandemic.

The streaming service said productions around the world were resuming, including its work on the next seasons of "Stranger Things" and "The Witcher," and its star-studded forthcoming action flick, "Red Notice." It said it expects to release more originals titles during each quarter of 2021 than it did this year. 

Here are the key numbers to watch from Netflix's Q3 earnings:

  • Q3 revenue: $6.4 billion, versus Wall Street estimates of $6.38 billion and Netflix's forecast of $6.33 billion.
  • Q3 earnings per share (GAAP): $1.74, versus Wall Street estimates of $2.13 and Netflix's forecast of $2.09.
  • Q3 global paid subscriber growth (paid net additions): 2.2 million, versus Wall Street estimates of 3.32 million and Netflix's forecast of 2.5 million.
    • 180,000 in the US and Canada region, versus Wall Street estimates of 260,510.
    • 760,000 in the Europe, Middle East, and Africa region, versus Wall Street estimates of 1.25 million.
    • 260,000 in the Latin America region, versus Wall Street estimates of 705,340.
    • 1.01 million in the Asia-Pacific region, versus Wall Street estimates of 1.10 million.
  • Q4 global paid subscriber growth estimate (paid net additions estimate): 6 million versus, Wall Street estimates of 6.54 million.

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Ashley Rodriguez
Ashley Rodriguez is a senior editor at Business Insider. She oversees our corporate coverage, which includes consumer brands and trends, retail, gig work, and large companies, from Walmart to Nike to Uber.Ashley joined Business Insider in 2019 as a senior reporter, covering the future of TV, streaming, and sports betting. She's written about companies like Netflix and Disney and the evolution of gambling from FanDuel and DraftKings' dominance to the disruption of prediction markets like Kalshi. Ashley also spent three years as a media editor at Business Insider, helping lead coverage of sports media, streaming, and the creator economy.Before Business Insider, Ashley covered media and marketing for Quartz and worked at Advertising Age. She was also an adjunct lecturer at the Newmark Graduate School of Journalism at CUNY.Email Ashley at arodriguez@bjinnox.com, ashrodriguez@protonmail.com, or follow her on X (@ashleyrreports) or LinkedIn..