Too Faced's cofounder Jerrod Blandino is speaking out against his sister after she dissed YouTuber NikkieTutorials.
On Monday, Nikkie de Jager revealed in a YouTube video that she's a transgender woman. Shortly after the video went viral, Blandino's sister — who goes by Dani California on Instagram — changed her Instagram bio to say: "Transgender huh? That's not the only thing she's been LYING about."
As of Tuesday, Blandino's sister had changed her Instagram bio to say: "Lets be clear, I love trans people & dislike anyone who lies to hurt others! Period!" The Blandino family and de Jager were previously involved in a feud after the two collaborated on a Too Faced makeup line back in 2016.
—Here For The Tea (@HereForTheTea2) January 14, 2020
In a statement shared with Insider, Jerrod Blandino said he is 'disgusted' by his sister's actions towards NikkieTutorials
"I would like to make sure it is understood that although I love my sister very much, the things she says or does have absolutely nothing to do with me and do not in any way reflect me, my opinions, thoughts, or feelings nor speak for me or Too Faced in any way shape or form," Blandino said in a statement sent to Insider.
He continued to say that he has "always stood for love, equality and kindness in my life and everything I do."
"I am sorry for the hurt she has caused," Blandino said. "Let it be known that I am truly shocked and disgusted to my core at her recent actions. I do not tolerate this behavior and she is no longer an employee of Too Faced."
The Too Faced cofounder concluded his statement by saying he is "proud" of de Jager.
"I would like to say how proud I am of Nikkie Tutorials, and how inspired I am for her strength and sharing her beautiful truth with the world," he said. "I am sending all my love to her."
Blandino and de Jager were previously involved in a feud with fellow YouTuber Jeffree Star
On July 25, 2016, de Jager announced in a YouTube video that she'd collaborated with Too Faced Cosmetics on a limited-edition makeup line. The collection included an eye-shadow palette, eyeliner, eye-shadow primer, purple mascara, and a loose glitter.
One year later, the collaboration led to a bitter feud with Too Faced and the YouTuber makeup mogul Jeffree Star. According to Revelist, Star posted a Snapchat rant in April 2017, during which he spoke negatively about Blandino. He also expressed frustration with the founder on Twitter and hinted at a feud between the brand and de Jager.
A YouTube drama channel, Here for the Tea, made a video about the situation that month and included screenshots of Star's now-deleted tweets. It also featured an exclusive statement from Star.
According to the drama channel, de Jager was paid a $50,000 flat rate for a collaboration that sold over 150,000 $56 products, equaling about $8.4 million in revenue. And though, according to Here for the Tea, de Jager was supposed to be paid after six months — during which she apparently wasn't allowed to work with other brands — the blogger was reportedly paid by Too Faced after nine months.
Representatives for Nikkie de Jager and Jeffree Star did not immediately respond to Insider's requests for comment. Insider was unble to reach Blandino's sister for comment.
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