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Why May 15 is a key date to watch for Nvidia stock

Jensen Huang wearing leather jacket, AI written on background behind him
Jensen Huang announced details about Nvidia's next-generation GPU platform, Rubin. Patrick T. Fallon / AFP
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Nvidia investors have a key catalyst on the horizon, according to Bank of America.

Strategists at the bank are watching May 15, the day the US government will roll out the so-called AI Diffusion Rule, a regulatory framework that aims to control foreign countries' access to high-tech chips from the US.

The rules would impose restrictions on some sales of Nvidia's chips and potentially narrow its market, but the event could actually end up being positive for Nvidia stock. That's because the company could recover from its recent slump once wider geopolitical concerns are "sized and priced," the bank said on Thursday.

Jensen Huang holding up AI chip model
Jensen Huang delivering the keynote address at Nvidia's annual GTC Conference  Justin Sullivan/Getty Images

"There is a wide range of outcomes, and NVDA stock could stay volatile till the May-15 date, aka 'Liberation Day' as a catalyst when the impact could be reflected in the stock," strategists said.

There are several other catalysts that could boost Nvidia stock, the bank said. Strategists pointed to a potential recovery in GM, which announced a partnership with Nvidia earlier this month, as well as Nvidia's new Blackwell Ultra chip.

In its most recent earnings call, CEO Jensen Huang said demand for Nvidia's existing Blackwell chip was "extraordinary."

"Meanwhile, we believe the stock is providing a particularly attractive opportunity for one of the most unique, high-quality tech franchises leading the largest and fastest growing secular trends," the bank said.

Bank of America reiterated its "Buy" rating on the chipmaker and issued a price target of $200 a share, implying 75% upside from current levels. The stock was trading around $113 on Thursday morning and is down 18% year-to-date.

After back-to-back years of stellar growth, Nvidia stock has lost momentum this year thanks to budding concerns about US AI dominance, as well as jitters related to tariffs and the outlook for the economy.

Earlier this month, investors had their eyes set on Nvidia's GPU Tech Conference, dubbed the "Super Bowl of AI," where Huang gave key updates on the firm's new projects and what it sees for the path ahead.

Shares have sagged this week on news that Nvidia is at risk of losing business in China, thanks to new energy-efficiency rules that would bar sales of some chips. The stock fell as much as 5% Wednesday morning and edged lower another 1% on Thursday.

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Jennifer Sor
Jennifer Sor is a senior reporter at Business Insider. She covers financial markets and the economy, with a focus on retail investing, job trends, and the pursuit of wealth. She regularly speaks to famed forecasters and top investors in markets, and her work has been referenced in outlets such as CNN, Forbes, and Bloomberg Opinion's "Money Stuff."  She also regularly appears on television and radio to speak about markets and the US economy.Prior to her time at Business Insider, Jennifer covered tech and business news at the San Francisco Chronicle and Los Angeles Business Journal. She graduated from the University of California, Santa Barbara with a bachelor's degree in economics and English.Have an interesting story to share? Please reach out to her at jsor@bjinnox.com or @jennreports.81 on the encrypted messaging app Signal.