Politics

Obama is reportedly in advanced negotiations to produce shows for Netflix

Barack and Michelle Obama
Former President Barack and First Lady Michelle Obama. Pool/Getty Images
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  • Former President Barack Obama is in talks with Netflix to provide shows for the streaming platform, according to a New York Times report published Thursday night.
  • The deal, which is not yet final, would bring exclusive content from Obama and former first lady Michelle Obama to Netflix's 118 million subscribers.
  • The Obamas, still fresh out of the White House after two presidential terms, are looking for ways to cement their global legacy.

Former President Barack Obama and first lady Michelle Obama are negotiating a major production deal with Netflix, The New York Times reported on Thursday night.

The pending deal would bring exclusive content from the Obamas to the streaming site's 118 million subscribers. It was not immediately clear what types of content they would deliver to the site, but Eric Schultz, a former adviser to the president told the Times: "President and Mrs. Obama have always believed in the power of storytelling to inspire."

Indeed, the Obamas have continued that in the year following their departure from the White House. Additionally, Obama has sought to remain politically engaged, posting messages to Twitter, often in response to major national news.

Barack and Michelle Obama hold massive audiences on social media — 101 million for the former president, and more than 10 million for the former first lady on Twitter alone. A deal with Netflix could potentially expand their reach even further.

The Times notes that the Obamas have no plans to use Netflix as a vehicle to dish out responses to their critics.

One possible show idea, the newspaper said, could involve Obama discussing topics that were germane to his policies as president — including health care, voting rights, and immigration, The Times said.

Those topics comprise portions of the legislative agenda he exercised during his time in the White House — many of which President Donald Trump has sought to roll back since he took office last year.

News of the pending deal follows several big tie-ups between Netflix and some Hollywood heavy-hitters — including a $100 million agreement with "Scandal" and "Grey's Anatomy" creator Shonda Rhimes, and a $300 million dollar, five-year deal with "Glee" and "American Horror Story" creator Ryan Murphy.

The financial terms of the potential Obama-Netflix agreement are not yet clear. Last year, the Obamas reportedly inked a record-setting $60 million deal to write two memoirs — one each for the former two-term president and first lady.

Read the full report at The New York Times here »

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Bryan was a former senior editor on the West Coast news team who joined Insider in January 2015. He built the West Coast news division from a staff of one to a team of 12, expanding its footprint from San Francisco to Los Angeles and Sydney, Australia, from 2015 to 2018. In 2019, Bryan took over leadership duties on Insider's transportation desk, successfully growing the team from four full-time journalists to a group of eight reporters, two correspondents, and an associate editor in less than a year. Under his leadership, the transportation team broke stories on TeslaNASA, and United Airlines. It produced extensive coverage of the SpaceX Demo-2 launchprofiled Ford CEO Jim Hackett on the future of the legacy automaker, and launched a quarterly series spotlighting the next phases in the world of mobility. Bryan was also part of the inaugural team that launched Insider's revamped IGNITION conferencehosting the titans of the transportation, tech, and mobility industries in San Francisco. In 2020, Bryan rejoined Insider's news desk to oversee the expansion the West Coast bureau, which includes reporters in Hawaii and an office in Singapore.  Bryan is an LA native who began his career in talk radio and also anchored weekend news coverage for an NPR affiliate in San Diego.