Retail

We went shopping at Payless 3 days after it filed for bankruptcy for the second time in 2 years — and it's clear why the store is dying

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Unattractive shoe displays, big competition from fast-fashion brands and larger retailers, and a lack of an e-commerce presence has contributed to the end of Payless, and of an era of value shoe store shopping. Katie Canales/Business Insider
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We visited the Payless ShoeSource location at 934 Market Street in San Francisco, California.

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Katie Canales/Business Insider

This is one of roughly 2,500 stores in North America that will be closing following the company's bankruptcy filing.

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Katie Canales/Business Insider

There were posters advertising the store's closing displayed on the windows.

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Katie Canales/Business Insider

The loud yellow lettering was hard to miss.

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Katie Canales/Business Insider

And you could also spot yellow sales stickers on a display table of sneakers through the window.

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Katie Canales/Business Insider

The advertising seemed to be working — the aisles were fairly packed with bargain hunters.

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Katie Canales/Business Insider

Everything in the store was 20% off.

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Katie Canales/Business Insider

Tall boots had a larger discount — they were 40% off.

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Katie Canales/Business Insider

The women's department was on the ground floor.

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Katie Canales/Business Insider

Handbags lined a wall close to the cash register.

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Katie Canales/Business Insider

There were also socks and tights, all advertised as being 20% off.

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Katie Canales/Business Insider

There were a few of these cushioned seats stationed around the store. This one had some stains on it.

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Katie Canales/Business Insider

Through the aisles, there was a wide range of shoe labels.

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Katie Canales/Business Insider

Airwalk sneakers were abundant, priced at $30.

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Katie Canales/Business Insider

Champion sneakers and walking shoes were also prominent in the store.

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Katie Canales/Business Insider

There were plenty of work- and comfort-oriented shoes, like these slip-resistant black slip-on shoes that cost $34.99.

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Katie Canales/Business Insider

What looked like school uniform footwear was in stock as well.

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Katie Canales/Business Insider

There were heels and sneakers by the American Eagle brand.

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Katie Canales/Business Insider

These American Eagle black flats were $24.99.

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Katie Canales/Business Insider

Shoes by Dexflex comfort were in stock.

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Katie Canales/Business Insider

There were these on-trend red sock boots by Brash for $50.

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Katie Canales/Business Insider

These Brash over-the-knee boots were priced at $60.

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Katie Canales/Business Insider

But these sparkly tall boots were on clearance sale for a more affordable $20.

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Katie Canales/Business Insider

There was a handful of shoes that had the red clearance sticker.

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Katie Canales/Business Insider

High-heels by the Christian Siriano brand were some of the trendiest shoes in the store. These gold shimmery heels were $34.99.

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Katie Canales/Business Insider

There were these pointed red pumps ...

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Katie Canales/Business Insider

... but also some more work-friendly shoes for $34.99.

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Katie Canales/Business Insider

Upstairs was the men's department.

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Katie Canales/Business Insider

It was a ghost town compared to downstairs.

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Katie Canales/Business Insider

There were pieces of trash scattered in certain places.

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Katie Canales/Business Insider

There were slip-on work shoes by Dexter Comfort for $39.99.

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Katie Canales/Business Insider

Shoes by the Hunter's Bay brand were in stock.

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Katie Canales/Business Insider

And these waterproof work boots were priced at $44.99.

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Katie Canales/Business Insider

There were multiple Champion sneaker options ...

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Katie Canales/Business Insider

... and there were slip-resistant work shoes for $29.99.

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Katie Canales/Business Insider

Overall, the store was nicely kept, but the shoes weren't obviously sorted by category, like fitness, dress, etc.

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Katie Canales/Business Insider

The shoe boxes sat straightened on the shelves ...

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Katie Canales/Business Insider

... but the display didn't look anything like how department stores like Macy's showcase their footwear.

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The shoe department in a New York Macy's. Mark Lennihan/AP

Historically, the store has been known for its unbeatable low prices.

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Katie Canales/Business Insider

Source: Digiday

But Payless has had to compete with other fashion brands across the board in recent years, from fast-fashion stores like Forever 21 to larger retailers like Walmart and Target.

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Katie Canales/Business Insider

Source: Digiday

Payless also has a lackluster online-shopping experience, which has likely played a role in its downfall.

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Katie Canales/Business Insider

Source: Digiday

Some of the styles seemed outdated, too, like these glittery Birkenstock look-a-likes.

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Katie Canales/Business Insider

Despite the bargain prices, Payless' unattractive shoe displays, lack of an e-commerce presence, and inability to keep up with other fashion labels point to why it's struggled in recent years.

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Katie Canales/Business Insider

Source: Digiday

It seems as though an era of value shoe shopping is coming to an end.

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Katie Canales/Business Insider

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Katie is a tech and crypto reporter based in Austin, Texas. She joined Insider in 2018 and focuses heavily on NFTs, blockchain technology, major crypto players, and the booming Web3 space. She has also covered the many happenings in the tech industry, from content moderation and data privacy to antitrust issues and regulation.  Katie graduated from Texas A&M University in 2017 with a bachelor's degree in journalism. She began her time at Insider in the company's San Francisco office before moving home to Texas in 2021. You can find her paddleboarding most Saturdays. Reach her at kcanales@bjinnox.com, or follow her on Twitter @KatieCanales1.