Retail

Peloton CEO fires back at safety regulator's warning about its treadmill — and says it won't stop selling the product

Peloton Tread+.
Peloton Tread+. Peloton
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Peloton CEO John Foley says the company won't stop selling its treadmill after US regulators suggested the company should recall the Tread+ over the weekend.

The US Consumer Product Safety Commission (CPSC) said Saturday it began investigating the Tread+ after 39 incidents, including one death, were linked to the machine. There have been multiple reports of children and pets becoming trapped or pulled under the back roller on the treadmill, according to the CPSC.

The agency said it "believes the Peloton Tread+ poses serious risks to children for abrasions, fractures, and death" and urged consumers with children to stop using the machines. 

Foley responded to the CPSC statement saying the company has been cooperating with the investigation but has no plans to stop selling its $4,295 product. 

"The Tread+ is safe when our warnings and safety instructions are followed, and we know that, every day, thousands of Members enjoy working out safely on their Tread+," Foley said.

Peloton called CPSC's warning "inaccurate and misleading." The company also took issue with a harrowing video released by the agency which shows a child becoming trapped under the machine.

Foley said the treadmill was not designed for children and includes several warnings about keeping the product away from children.

"The Tread+ includes safety warnings and instructions in several places, including in the user manual, in a safety card left on top of the Tread+ tray on delivery, and on the product itself," Foley said.

Foley also said Peloton is working on additional software that will provide additional safety measures.

Shares of Peloton fell about 5% in trading Monday following the CPSC's announcement. 

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Grace Kay
Grace Kay was a Correspondent on Business Insider’s enterprise desk, where she covered the inner workings of Tesla, Elon Musk’s AI startup, xAI, and the broader robotics and electric vehicle industries.Her stories have been cited by multiple publications, including Reuters, Bloomberg, and CNBC. Before joining Business Insider, she worked at Bloomberg and Forbes.Tesla: Inside 'Project Rodeo,' the Tesla effort pushing the limits of self-driving technologyInternal Tesla salary database shows Elon Musk's strategy: Lower salaries, bigger stock grantsTesla tells staff it plans to roll out its Robotaxi service in San Francisco this weekendTesla has been working on modified Model Ys for its Robotaxi programTesla prioritizes Musk's and other 'VIP' drivers' data to train self-driving softwareAshok Elluswamy is the most powerful Tesla executive you've never heard ofxAI:Internal documents reveal how Elon Musk's xAI trains Grok to be the anti-woke chatbotXAI's Macrohard project stalls as Tesla ramps up a similar AI agent effortElon Musk's xAI plans to supply computing power to coding startup CursorWar rooms, group chats, and video games: Inside Elon Musk's AI startupBehind Grok's 'sexy' settings, workers review explicit and disturbing contentElon Musk's xAI lays off hundreds of workers tasked with training GrokEVs and robots:Fisker employees are fixing some customers' cars with parts from the company's vehicle 'graveyard,' sources sayFisker Ocean reservation cancellations top 40,000 as the EV company tries to fight off bankruptcy, leaked data showsInside the downfall of Henrik Fisker's second automotive startup, which just filed for bankruptcyInside the glass-walled Tesla lab where workers train the Optimus robot to act like a humanInside OpenAI's renewed push into robotics