Personal Finance Insurance Life Insurance

How Much Does Life Insurance Cost? Average Life Insurance Cost and Factors

Woman with daughter browses average cost of life insurance on laptop
Term life insurance is usually cheaper than permanent life insurance. MoMo Productions/Getty
Read in app

Life insurance isn't one-size-fits-all. While an average monthly for life insurance can give you an idea of what you'll pay, many factors go into premium calculations, like the type of coverage, age, where you live, and other personal factors. These factors also heavily influence the best life insurance for your needs.

Explore average costs for various life insurance policies, like term and whole life insurance.

Average cost of life insurance

Premiums vary based on the specific type of life insurance. For example, Policygenius reports the average monthly cost for a 20-year term life insurance policy with a $500,000 payout is $30 for 30-year–old males and $23 for 30-year–old females. The same whole life insurance policy costs approximately $450 monthly. 

Get life insurance quotes

Key factors affecting life insurance prices

More than just age, sex, and type of insurance can influence your rates. Your lifestyle and health history could also determine the price you pay. Here are a few things that could make your coverage more expensive than someone your age.

Age 

The most noticeable difference is in the older ages of the sample premiums — after age 40, premiums go up significantly. The sooner you get your coverage, the less you could pay each month. 

Gender

Gender plays a significant role in your life insurance rate. For the same insurance policy, a female and a male will pay different monthly coverage amounts. Males will generally pay more each year.

Amount of coverage 

The more coverage you require, the higher your insurance will be. Policygenius data from September 2024 illustrates the average term life insurance costs based on age, gender, and coverage amount. These life insurance quotes are based on a 20-year term life insurance policy for people with few health conditions who don't smoke.

AgeGender$250,000 coverage$500,000 coverage$1 million coverage
20Female$15.01$22.65$33.63
Male$19.18$30.20$47.51
30Female$15.17$22.98$36.90
Male$18.19$29.32$48.89
40Female$21.66$35.27$60.65
Male$25.39$42.94$75.24
50Female$43.92$78.29$139.50
Male$56.69$102.50$188.29
60Female$107.83$194.16$354.51
Male$149.38$268.04$499.98

Health 

Life insurance companies can check your health history and medication history in two ways: a medical records database and your medical exam (although it's possible to get life insurance without a medical exam). Like health insurance, pre-existing conditions could also impact the rate you pay.

Type of insurance 

There are two main types of life insurance: permanent life insurance (whole, universal, and variable life insurance) and term life insurance. Each type grows and pays death benefits differently, and each insurance cost has very different associated costs. 

Take a look at the average cost for whole life insurance based on age, gender, and coverage amount, according to Policygenius data.

AgeGender$250,000 coverage$500,000 coverage$1,000,000 coverage
20Female$147.50$290.00$558.50
Male$175.50$347.00$670.50
30Female$209.50$414.50$814.00
Male$245.50$487.00$954.50
40Female$305.00$605.50$1,195.00
Male$371.00$737.00$1,422.00
50Female$480.50$957.00$1,899.00
Male$569.50$1,134.50$2,222.00
60Female$800.50$1,597.00$3,179.50
Male$957.00$1,909.50$3,769.00

Lifestyle 

Avid skydivers, scuba divers, or travelers could find their insurance rates higher than others. It's not uncommon for insurers to ask about your history with these activities, travel history, and future plans. A bad driving record could also add to the cost of life insurance.

Life insurance for smokers is also more expensive. Insurance company Protective Life research shows that life insurance is 100 to 300 times more expensive for smokers. 

See the table for the average monthly cost of life insurance for smokers based on age, gender, and coverage amount. Quotes are based on a 20-year term life insurance policy for smokers with no health conditions.

Term life insurance for smokers

AgeGender$250,000 Coverage$500,000 Coverage$1 million Coverage
20Female$35.71$60.59$101.32
Male$44.50$76.43$132.24
30Female$38.52$65.75$117.20
Male$46.90$80.95$143.89
40Female$62.74$113.40$207.38
Male$78.26$145.39$266.49
50Female$137.94$257.05$465.89
Male$188.09$351.50$660.83
60Female$320.17$617.51$1,123.64
Male$461.29$887.93$1,642.70

Whole life insurance for smokers 

AgeGender$250,000 coverage$500,000 coverage$1,000,000 coverage
20Female$177.00$348.00$670.20
Male$210.60$416.40$804.60
30Female$251.40$497.40$976.80
Male$294.60$584.40$1,145.40
40Female$366.00$726.60$1,434.00
Male$445.20$884.40$1,706.40
50Female$576.60$1,148.40$2,278.80
Male$683.40$1,361.40$2,666.40
60Female$960.60$1,916.40$3,815.40
Male$1,148.40$2,291.40$4,522.80

Source: Policygenius

Getting an idea of your life insurance cost

Use an online life insurance cost calculators

Online calculators help you estimate how much coverage you need. Calculating this coverage includes your debt, income, mortgage, children's education expenses, and final expenses. 

Work with an insurance broker 

Like online calculators, insurance brokers help you determine your coverage needs and offer personalized advice. They can also assist with finding the right policy that fits your budget. 

Compare quotes from multiple insurers

Insurance companies weigh risk factors differently, so you'll see different rates with different companies. Comparing quotes from various companies will help you find the best price for the coverage you need. 

Compare life insurance options

Ethos Life Insurance
Get quotes
On Ethos's website
Insider’s Rating
A five pointed star A five pointed star A five pointed star A five pointed star A five pointed star
4.37/5
Icon of check mark inside a promo stamp It indicates a confirmed selection.
Perks

Learn why Ethos was rated as Business Insider's best life insurance for guaranteed coverage. Apply for life insurance online in just a few minutes with Ethos' simple application. No medical exams are required. Just answer a few health questions—many customers enjoy same-day coverage!

JD Power Customer Satisfaction Rating

Not Rated

AM Best Financial Strength Rating

A

Pros

Check mark icon A check mark. It indicates a confirmation of your intended interaction. 100% online application process, quotes in minutes
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Coverage starts immediately once approved
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Term policies renewable up to age 94 for qualifying applicants

Cons

con icon Two crossed lines that form an 'X'. No conversion options to turn term policies to whole life for no exam policies
con icon Two crossed lines that form an 'X'. Whole life policy limits are lower
Corebridge Direct Life Insurance
Get quotes
On Corebridge's website
Insider’s Rating
A five pointed star A five pointed star A five pointed star A five pointed star A five pointed star
4.25/5
Icon of check mark inside a promo stamp It indicates a confirmed selection.
Perks

Corebridge is rated Business Insider's best affordable term life insurance and the best company for universal life insurance coverage. Get $250,000 of Term Life Insurance Coverage for as low as $13 per month.

JD Power Customer Satisfaction Rating

762

AM Best Financial Strength Rating

A

Average Price

$19 for males and $16 for females per month

Deductible Options

N/A

Reimbursement Options

Up to $2 million

Pros

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Guaranteed life insurance available for seniors between 50 and 80
Check mark icon A check mark. It indicates a confirmation of your intended interaction. High financial strength and customer service ratings

Cons

con icon Two crossed lines that form an 'X'. Some policies only have benefits up to $25,000
con icon Two crossed lines that form an 'X'. AIG may not offer more extensive death benefits for seniors
Amica Life Insurance
Get quotes
On Amica's website
Insider’s Rating
A five pointed star A five pointed star A five pointed star A five pointed star A five pointed star
3.87/5
Icon of check mark inside a promo stamp It indicates a confirmed selection.
Perks

Business Insider considers Amica to be a strong contender for term and whole life coverage. Compare options and discover the right policy for you.

JD Power Customer Satisfaction Rating

N/A

AM Best Financial Strength Rating

A+ (Superior)

Pros

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Offers level term and whole life policy
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Discount and bundling opportunities
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Available in all 50 states

Cons

con icon Two crossed lines that form an 'X'. Limited add-on coverage options
con icon Two crossed lines that form an 'X'. No universal policies
con icon Two crossed lines that form an 'X'. Online complains indicating life insurance service does not match other Amica products
Product Details
  • Term life and whole life

FAQs

What is the average monthly cost of life insurance?

Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

The average cost of life insurance for a $500,000, 20-year term life policy is $30 monthly for 30-year-old males and $23 monthly for 30-year-old females.

Do health conditions always mean higher premiums? 

Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

Health conditions don't always mean higher premiums. Some insurers offer lower rates than their competitors for specific conditions. Shopping around can ensure you get the best rates for your risk profile. 

Do my premiums increase as I age? 

Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

Whether your premiums increase over the course of a policy depends on your policy. Generally, premiums are fixed, so they won't go up throughout your policy's lifetime. As a result, buying life insurance while young and healthy can help you secure cheaper rates.

Where can I find the best life insurance rates? 

Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

You can find the best life insurance rates using comparison websites. Many of these sites generate real live quotes and side-by-side comparisons in minutes — a quick and easy way to find the best rates and coverage. Speaking to brokers requires a bit more effort. You 

Can my life insurance rate change after I'm approved?

Chevron icon It indicates an expandable section or menu, or sometimes previous / next navigation options.

Life insurance rates can change after approval due to multiple reasons. You may see a rate increase if there's a change in your policy (e.g., you convert your policy or include riders). Rates rarely decrease unless there is a significant change in your health and lifestyle (e.g., quitting smoking).

Read next

Liz was a personal finance reporter at Insider.  Before joining Insider, she wrote about financial and automotive topics as a freelancer for brands like LendingTree and Credit Karma.  She earned her bachelor's degree in writing from The Savannah College of Art and Design. She lives and works in Cincinnati, Ohio. Find her on Twitter at @lizknueven.
Alani Asis is a personal finance expert with experience covering insurance, retirement, and credit. Her work has been published in AARP, CNN Underscored, Forbes, Fortune, PolicyGenius, and U.S. News & World Report.ExperienceAlani has reviewed life insurance and pet insurance companies and has written numerous explainers on travel insurance, credit, debt, and home insurance.She is passionate about demystifying the complexities of insurance and other personal finance topics so that readers have the information they need to make the best money decisions.ExpertiseAlani’s areas of personal finance expertise include:
  • Car insurance
  • Life insurance
  • Home insurance
  • Travel insurance
  • Pet insurance
  • Credit
  • Credit cards
  • Retirement planning
Education Alani is a graduate of the University of Hawaii at Manoa, where she earned a degree in political science and history.
Evelyn He is a compliance and operations associate for Business Insider’s Personal Finance team. Evelyn ensures content accuracy and editorial independence so readers get the most up-to-date and objective financial advice, enabling them to make informed financial decisions.ExperienceAs part of the compliance team, Evelyn helps fact check Personal Finance stories and works to make sure that the language is clear, precise, and compliant with government regulations and partner guidelines. Previously, Evelyn worked as a compliance specialist for Apellis Pharmaceuticals and a legal assistant at the law firm Morrison Mahoney.ExpertiseEvelyn is an expert in the following areas:
  • Compliance
  • Quality assurance
  • Affiliate marketing
  • Search engine optimization (SEO)
  • Content strategy
EducationEvelyn earned a bachelor’s degree in business administration from UMass Amherst and a master’s in marketing from Boston University. Evelyn has two dogs, Money and Tibber.