John Paul Dejoria Describes Rags To Riches Story

'Rags-To-Riches' Dream Within Reach

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John Paul DeJoria, the man behind brands such as Paul Mitchell, Patrón, and Rok Mobile, is certainly successful by any measure. But his billionaire status didn't come easy. DeJoria describes his "rags-to-riches" story and explains why he thinks the dream is still alive.

Produced by Justin Gmoser. Additional Camera by Graham Flanagan.  

  

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