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Reddit is letting go of employees in community management and other teams as it evaluates staff performance

In this photo illustration the Reddit logo seen displayed on a computer screen through a magnifying glass.
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Reddit has begun letting go of employees in various departments across the company as part of its ongoing review of individual staffer performance, according to four current and former employees who spoke with Insider and a Reddit spokesperson.

Among those impacted in January were employees who worked in data science, software engineering, community management, and creator relationships. Current employees at the company also received an email on January 24 informing them that more layoffs could be coming as the company reviews employee performance, and that it intends to backfill most of those roles. Insider was unable to determine the total number of Reddit employees who were let go during the month.

But several of the sources said low performers weren't the only ones let go.

"I wasn't expecting it," one laid-off staffer said. "I was told that I had done a good job." The former employee spoke on the condition of anonymity to avoid damaging their relationship with the company. 

A Reddit spokesperson said that the company undergoes company-wide performance reviews throughout the year to ensure it has the correct roles and talent. Reddit said it plans to backfill most of the impacted roles, and may adjust or move staff to other teams. It plans to continue to hire and grow its total headcount in 2023, particularly in engineering, data science, and sales.

It also just hired its first chief revenue officer, Harold Klaje.

"Our business is good, and we're continuing to hire this year and we're opening up new markets," Klaje told Insider in a recent interview. "We kind of ignore the macro-economic trend."

Reddit began restructuring its creator team in January, moving creator-focused employees from business development roles to instead work on creator services under its community-management and product teams, the spokesperson told Insider.

The company's community-management team, which let go of several staffers this month, serves as the public face of the company in front of moderators and other users, often acting as an internal advocate for the broader Reddit community.

Reddit's job cuts are arriving during a devastating month for employees at major tech companies. Spotify announced plans to let go of around 600 employees on Monday. Amazon began the process of trimming 18,000 staffers last week. Google parent Alphabet and Microsoft also announced staff cuts, and employees at Twitter were bracing for another possible round of layoffs.

Other creator-focused companies have also conducted layoffs in the face of a looming economic downturn, with around two dozen companies including Pinterest, Cameo, and Patreon, all laying off employees.

This post has been updated.

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Dan Whateley
Dan Whateley
Dan is a correspondent at Business Insider covering TikTok, YouTube, and the business of social media.He writes about how creators earn a living from social apps, the inner workings of companies like TikTok, and the many ways that social media is impacting Hollywood and other industries like e-commerce, sports, music, and news.He previously wrote about marketing and entrepreneurship at Ad Age and Inc. Magazine. He was a McGraw Scholar in business journalism at the Craig Newmark Graduate School of Journalism at CUNY and a graduate of Middlebury College. Disclosure: Dan previously worked at the ad tech company, The Trade Desk, where he was granted stock as part of his compensation.
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Sydney Bradley
Sydney Bradley has been covering media and tech for Business Insider since 2020. She breaks news and writes extensively about Instagram and Facebook, as well as new social media startups, dating apps, the creator economy, venture capital, and tech culture.She regularly contributes to BI's "After Hours" series, where our reporters dive into the social scenes shaping tech, media, and finance.Sydney's reporting on Instagram was nominated as a finalist for the 2021 Los Angeles Press Club National Entertainment Journalism Awards.She graduated from the University of Virginia with a degree in American Studies. You can follow Sydney's work on LinkedIn, Twitter, and Instagram at @sydneykbradley.Have a tip? You can also contact her via encrypted messaging app Signal (@sydneykbradley.123), encrypted email (sydneykbradley@proton.me), or standard email (sbradley@bjinnox.com). Use a personal email address, a nonwork WiFi network, and a nonwork device; here’s our guide to sharing information securely.