TikTok users are lamenting that the app could "go dark" in less than a week in the US because of a divest-or-ban law. At the same time, two other apps with Chinese owners have risen to the top of the Apple app store in the US.
On Monday, Xiaohongshu, also known as RedNote, and Lemon8, an app with the same owner as TikTok, hit the top two spots on the Apple app store rankings.
Xiaohongshu functions similarly to Instagram, but with more commerce features, while Lemon8 has been described by creators as a Pinterest-like platform.
These apps could be subject to the same divestment requirements as TikTok if the US government chooses to target them. The Protecting Americans from Foreign Adversary Controlled Applications Act applies to social platforms owned by countries that the US government views as foreign adversaries. TikTok became a political target because its owner, ByteDance, is based in China, which the US government has labeled a foreign adversary and Congress views as a national security risk.
TikTok is clearly subject to the divest-or-ban law, as it's named in the bill's text. But ByteDance is also named, which raises the question of why its other app, Lemon8, is suddenly surging in popularity.
Christopher Krepich, the communications director for the House Committee on Energy and Commerce, previously told Forbes the bill would ban Lemon8 unless ByteDance divested. A spokesperson for the committee did not immediately respond to Business Insider on whether it would apply to Xiaohongshu.
The law was written broadly and could be enforced on any company owned by a foreign adversary that permits a user to "create an account or profile to generate, share, and view text, images, videos, real-time communications, or similar content." That could include Xiaohongshu if the US government chose to target the app.
The law does have some exceptions, including apps where users "post product reviews, business reviews, or travel information and reviews." That suggests the Chinese e-commerce platforms Shein and Temu would not be targeted.
ByteDance, Xiaohongshu, Apple, and Google did not respond to requests for comment.
Why users are flocking to these 2 apps
It's tough to say exactly what's driving mass interest in Xiaohongshu and Lemon8. Some users may be flocking to the apps to find a replacement for TikTok, while others may simply like their product features. In December, Xiaohongshu had about 300 million monthly active users globally, Bloomberg reported.
Another possibility for the downloads surge is that TikTok users are choosing the Chinese apps as a tongue-in-cheek protest of the divest-or-ban law.
"It really is just retaliation towards the government in the simplest way, but in a way that feels very native to Gen Z," said Meagan Loyst, the founder of the investor collective Gen Z VCs.
If millennials pioneered "slacktivism" with online petitions, Gen Z seems to be trying something new. You might call it "trolltivism."
"This is not the first time that trolling on a large scale has happened," Loyst said, citing the 2020 incident when TikTok users purchased tickets to Trump rallies. "It's trolling the US government."
