Tech Reference

Snapchat Plus unlocks new and exclusive features — here's how much it costs and how to sign up

The Snapchat Plus icon on an iPhone.
Snapchat Plus comes with a new icon. Snapchat
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Between Twitter Blue and Tumblr Blaze, it seems like every social media app has a paid version now. Snapchat has also joined in on the fun, offering a premium version called Snapchat Plus.

Here's everything you need to know about Snapchat Plus, including its price, features, and how to sign up.

Snapchat Plus unlocks new and experimental features

Snapchat Plus is gradually rolling out to all iPhone and Android users in the United States. It costs $3.99 a month, $21.99 for six months, or $39.99 for a year — after a weeklong free trial. 

Here's an overview of some exclusive features that come with a Snapchat Plus subscription:

  • Ghost trails on the map (a history of where your friends have been recently)
  • A special pin that lets you mark specific friends as BFFs
  • A way to see who's rewatched your Stories
  • Custom app icons and themes 
  • The Snapchat+ Badge
  • A 'Friend Solar System'
  • Priority story replies
  • Post view emojis
  • Bitmoji backgrounds
  • Story timer
  • Capturing color
  • Custom notification sounds
  • Custom story expiration
  • Camera color borders
  • Friend Snapscore change
The Snapchat Plus feature that lets you pin a friend as a “BFF.”
You can pin specific friends as your BFF with Snapchat Plus.  Snapchat; William Antonelli/Insider

In the future, Snapchat plans to add more features that all Snapchat users can enjoy. It seems like Plus will be a place where premium users can test out new features before they're released to everyone.

Andreou says that "single-playerish" features — in other words, features that only involve the user and don't affect anyone else — will probably stay exclusive to Plus members. But features that involve interacting with other users will eventually go public.

If you're interested, here's how to sign up.

How to get Snapchat Plus

First, make sure that Snapchat is updated. Check out our guides on how to update apps on an iPhone or Android if you're not sure how.

1. Open Snapchat and tap your profile icon in the top-left corner to open your profile page.

2. If Snapchat Plus is available to you, you'll see a gold-tinted banner advertisement at the top of the screen under your name. Tap the banner.

The Snapchat Plus banner on a user’s profile.
Tap the banner to see more about Snapchat Plus.  Snapchat; William Antonelli/Insider

3. Choose what kind of subscription you want — one month, six months, or a year — and then tap Start 7-Day Free Trial.

4. Depending on your device, sign up using your Apple ID account, Google account, or a linked debit or credit card. Once added, tap Subscribe to make it official.

Once the payment process is complete, a menu will appear explaining some of the features that Snapchat Plus gives you, and allowing you to turn each of them on or off.

The menu that lets you manage your Snapchat Plus perks.
You can turn new Snapchat Plus features on or off.  Snapchat; William Antonelli/Insider

Snapchat Plus is free for a week. Once that week is up, you'll be charged for the subscription you picked.

To end your Snapchat Plus subscription, open your profile and tap the gear icon in the top-right, and then Snapchat+. Tap Manage your Subscription to open the page where you can cancel. You'll need to use the same device you used to sign up.

Snapchat Plus FAQs

What countries have Snapchat Plus? 

It's available in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, India, Kuwait, Qatar, Oman, Bahrain, Egypt, Israel, Sweden, Denmark, Norway, Netherlands, Switzerland, Ireland, Finland, Belgium, Australia, and the United Arab Emirates. The company plans to expand to more countries over time.

Does Snapchat Plus remove ads? 

No. Snapchat plus doesn't let you remove ads from the platform.

Is Snapchat Plus the same as Snapchat Premium? 

Snapchat Plus is the company's premium option, giving you access to exclusive features when you pay the subscription cost. There is no product or subscription offered by Snapchat called Snapchat Premium.

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Devon Delfino is a Brooklyn-based freelance journalist specializing in personal finance, culture, politics, and identity. Her work has been featured in publications such as The Los Angeles Times, Teen Vogue, Business Insider, and CNBC. Follow her on Twitter at @devondelfino.
ExperienceWilliam joined Business Insider in 2019 to help found Tech Reference, a vertical dedicated to answering the internet’s most common questions about the gadgets they buy. In that role, he helped grow the vertical into a powerhouse that attracted over 20 million pageviews a month. He also wrote and edited one of Business Insider’s most successful stories: How to take a screenshot on Windows.William later became one of Business Insider's lead consumer tech reporters, writing roundups and reviews about gadgets ranging from smartphones to gaming PCs. He also established key industry contacts at brands like Apple, Google, Nintendo, and more. He’s also cited on the Wikipedia page for Among Us, an honor above all others.William’s work for Business Insider has included reviewing the best gaming laptops, publishing previews of new Nintendo games and consoles, and comparing Apple’s latest releases so readers know what’s worth their money. Across all assignments, he’s been praised for his depth of knowledge and research skills.In addition to his work at Business Insider, William’s writing has appeared in outlets like The Guardian, Polygon, Thomson Reuters’ Context, and more. He's also a regular guest on TV stations like CBS and NBC, where he provides expert analysis on AI, consumer tech, and Silicon Valley moguls.Why you can trust WilliamWilliam believes the goal of journalism should be to tell the truth, not sell products. In his reviews, William never hesitates to call out a product’s flaws, but he also has no issue complimenting features that genuinely add value.When reviewing a product, William doesn’t test it in a vacuum. He tries to incorporate each product into his daily routine to get a better sense of how it’ll work for the everyday user. And when writing, he focuses on reader comprehension. He’s talented at explaining complicated concepts in ways that all readers can understand, without losing depth or nuance — or his distinctively engaging voice.Expertise
  • Artificial Intelligence (AI)
  • Consumer Technology (Laptops, PCs, video games and gaming consoles, smartphones, more)
  • Social Media (TikTok, X, Meta, more)
  • Internet Culture (Memes, influencers, viral trends)
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EducationWilliam graduated from the State University of New York at Geneseo in 2018. There, he studied English, communications, and adolescent education, alongside reporting news for the university’s radio and TV stations.Outside workWhen he’s not reporting, you can usually find William biking through Central Park, playing video games, or at home listening to music and writing fanfiction. He’s also a co-manager of the New York Mandolin Ensemble, one of NYC’s premier string orchestras.You can contact him at w.antonelli322@gmail.com, visit his official website at williamantonelli.com, or follow him on Twitter @DubsRewatcher and BlueSky @wantonelli.bsky.social.