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Salesforce just bought another startup in the machine learning space

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Salesforce, Marc Benioff speaking
Salesforce CEO Marc Benioff  Business Insider

Salesforce just agreed to buy a small startup called PredictionIO, a software maker that helps developers build predictive applications.

The announcement was made through PredictionIO's blog post. The exact terms of the deal were not disclosed. 

PredictionIO's website says it's a maker of open source software for machine learning apps. That means anyone could use or modify the designs of its software to build an app that does a lot of data analytics and predictive work. The company said its technology will remain open source and free for all users even after the acquisition.

This is Salesforce's first acquisition of the year. In December, Salesforce spent roughly $360 million to buy SteelBrick, a sales software maker.

The addition of PredictionIO will help Salesforce expand its data analyzing and predictive capabilities. In the blog post, PredictionIO's CEO Simon Chan said its technology will be used to "extend SalesforceIQ’s machine learning capabilities and enhance intelligence across the Salesforce clouds." Salesforce IQ is one of Salesforce's services that makes life easier for sales reps by automating a lot of the data input process.

Data analysis has been one of the main focus areas for Salesforce in recent years. It recently launched Wave, its first data analyzing platform, and IoT Cloud, a service that helps collect and sift through data from connected devices. Salesforce acquired other machine learning technology startups MinHash and Tempo AI last year, after spending $390 million on RelateIQ the year before.

PredictionIO was founded in 2014 and raised $2.65 million so far, according to Crunchbase. Salesforce wasn't immediately available for comment.

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Eugene Kim
Eugene is Business Insider’s Chief Tech Correspondent, where he leads coverage of Amazon. His reporting spans the company’s retail and logistics operations to AWS, Alexa, and its internal culture.Previously, he worked at CNBC, Fortune Magazine Korea, and Japan's Yomiuri Shimbun. He holds degrees from NYU and Columbia University’s Graduate School of Journalism.In 2022, Eugene reported on internal documents indicating that Amazon allegedly used deceptive tactics to enroll customers in Prime and made cancellation difficult. The Federal Trade Commission sued Amazon the following year, citing his reporting. The case ended in a record $2.5 billion settlement in 2025.His work has received multiple honors, including the SF Press Club’s Bay Area Journalism Award and SPJ NorCal’s Excellence in Journalism Award.Eugene lives in the Bay Area. Contact him via email at ekim@bjinnox.com, or Signal, Telegram, or WhatsApp at 650-942-3061. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.