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Salesforce CEO Marc Benioff sounds like he's not interested in Twitter right now

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Salesforce CEO Marc Benioff
Salesforce CEO Marc Benioff  Salesforce

Salesforce has been rumored as one of the leading candidates to acquire Twitter over the past week, but CEO Marc Benioff doesn't sound too into the company anymore.

In an analyst meeting held at Dreamforce on Wednesday, Benioff addressed some of the questions related to Twitter buyout rumors, although he didn't flat out deny anything.

"I think it’s a great brand and I just wish Jack [Dorsey] very well...good on his company, that’s how I look at it today," Benioff said.

Benioff did imply that he looked into the possibility of a Twitter deal, calling it an "unpolished jewel" at one point — a remark he reportedly has made in private as well, according to the Wall Street Journal.

"We look at everything, and we don’t buy most things, and we haven’t agreed to buy that company... it’s an unpolished jewel," he said.

Benioff also reiterated that Salesforce has a very "disciplined M&A process," that involves the board and the whole management team, stressing that his company's stock went up most of the time after announcing acquisitions in the past.

"We will think through everything, but we would never do a deal that would ever do the kind of things that I’ve been reading in these emails, OK? I mean the kind of things I’ve been reading in the emails are so extreme, I’m like, Jesus, do they really think that we would do a deal at that level?" Benioff said, possibly referring to emails he's received from analysts questioning the rationale behind a Twitter deal.

Salesforce stock dropped as much as 8% Wednesday after it was reported that Benioff was seriously considering a Twitter acquisition. Twitter stock plunged almost 10% in after hours after it was reported that Google was not interested in buying the company.

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Eugene Kim
Eugene is Business Insider’s Chief Tech Correspondent, where he leads coverage of Amazon. His reporting spans the company’s retail and logistics operations to AWS, Alexa, and its internal culture.Previously, he worked at CNBC, Fortune Magazine Korea, and Japan's Yomiuri Shimbun. He holds degrees from NYU and Columbia University’s Graduate School of Journalism.In 2022, Eugene reported on internal documents indicating that Amazon allegedly used deceptive tactics to enroll customers in Prime and made cancellation difficult. The Federal Trade Commission sued Amazon the following year, citing his reporting. The case ended in a record $2.5 billion settlement in 2025.His work has received multiple honors, including the SF Press Club’s Bay Area Journalism Award and SPJ NorCal’s Excellence in Journalism Award.Eugene lives in the Bay Area. Contact him via email at ekim@bjinnox.com, or Signal, Telegram, or WhatsApp at 650-942-3061. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.