Tech

Salesforce is applying an incredibly simple data strategy to address the gender gap

tony prophet
Salesforce Chief Equality Officer Tony Prophet. Getty Images
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At Salesforce, diversity has a scorecard.

The San Francisco-based cloud-computing company gives leaders of a team of 500 or more people a scorecard every 30 days to track how often they promote and hire women and underrepresented minorities.

"I think it's super important for all organizations to be transparent about their representation, for better or for worse," said Tony Prophet, Salesforce's chief equality officer, at the New York Times New Rules Summit this week. 

The scorecard allows managers of large teams to see exactly how much progress they are making in creating a more diverse company, "When folks see this data they say, 'Are you proud of this data? Does this look like society?'" Prophet said. "Data: That's the fuel of management and management science." 

The practice has been around for at least one year. To date, the company is 31.6% female, up from 30.1% two years ago. Prophet said Salesforce hired 4,000 women in the last year alone.

The scorecards, Prophet said, also holds male executives accountable for mentoring and promoting their female employees. After the fallout from the #MeToo Movement, where women reported instances of sexual harassment en masse against powerful men, 60% of male managers feel scared to have one-on-one meetings with their female employees.

Read more: 19 soft skills every leader needs to be successful

Many tech companies have come under fire for their treatment of female employees. At Uber, a former engineer detailed her experience with sexual harassment, leading to a company-wide investigation. Internal records at Microsoft revealed that women feel sexism holds them back from career advancement. 

Research shows that the gender divide in tech starts early: young girls get less attention during science and math classes in school, according to a 2012 study in Gender & Society. Even when girls are good at science and math in middle school, they begin dropping out of math competitions in the ninth grade

Salesforce's also made headlines in the past for how it addressed the gender wage gap among employees.

Two years ago, Salesforce audited every salary at the company to find that men made a total of $3 million more than women in similar positions across the organization. Women in tech get paid 16% less than men on average in the US, but the divide is much higher in Silicon Valley

The company then raised each salary of a female employees making less than her male counterpart, amounting to 10% of women at the company worldwide.

"The company made a commitment to make folks whole," Prophet said. "And we've continued that practice year in and year out."

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Allana Akhtar was a senior health reporter for Insider, where she covers the emerging wellness industry and general health topics. During the COVID-19 pandemic, Allana wrote extensively about nurses, mask mandates, the vaccine rollout, and disparities in access to health. Her articles include features on nurses needing to re-use PPE in the early days of the pandemic, ones who struggled to get paid time off after getting COVID-19, and those who left bedside care after grueling pandemic working conditions. Allana also spoke to flight attendants and retail workers who faced violence as they enforced mask mandates, and community health workers who said they struggled to receive equitable vaccine access during the initial rollout. Allana now reports on emerging trends within the wellness industry, including the Westernization of indigenous medicine and dangerous wellness trends spread through social media. She also writes about plastic surgery, racial disparities in healthcare, and breaking health news. Allana has won numerous awards for her work, including the Best News Story by the Michigan Press Association in 2015, Best Reporter Covering Nurses in 2019, and the Morris and Lola Wasserstein Award for her contribution to the the University of Michigan's student paper as an Honors student. Before Insider, Allana wrote for USA TODAY, US News & World Report, Money Magazine, Health Magazine, Jalopnik, and more. You can email her at aakhtar@bjinnox.com, call/text her at (646) 376-6058, or follow her on Instagram, TikTok, Twitter, and LinkedIn. Secure tips line: Signal # 248 760 0208'We're grossly unprepared': Nurses share their frustration as the coronavirus spreads with little direction from the government or hospitals on how to mitigate it'Sexy nurse' costumes demean one of the most in-demand professions in American life — and they're a bestseller on Amazon right nowFlight attendants describe 'unprecedented' violence as travel returns and passenger aggression soarsG/O Media fired a queer employee of color who wore crop tops, shorts, and heels to work, violating a brand-new dress code that others say they routinely violated without being punishedContractors at controversial startup Rev say they worked long hours for little pay, feared they could lose their job at any time, and had to transcribe interviews with sexual-abuse survivors without warning