Enterprise

The meteoric rise of Salesforce in one chart

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Salesforce has been on a crazy growth trajectory over the past few years. It's been repeatedly beating sales projections, and its stock continues to reach record-high levels.

In fact, Salesforce CEO Marc Benioff likes to claim that Salesforce is the fastest growing enterprise software company ever, even promising to get to $10 billion in sales faster than any of his competitors.

One chart that illustrates Salesforce's meteoric rise can be found in the slide deck it shared during Tuesday's annual Investor Day.

It shows Salesforce overtaking two of the largest legacy vendors, Oracle and SAP, in the customer relationship management (CRM) software industry in just the past two years. While Oracle and SAP continue to decline in market share, Salesforce now owns over 18% of the market, almost double what it had 5 years ago:

Salesforce Oracle SAP
Salesforce's growth has been remarkable.  Salesforce

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Eugene Kim
Eugene is Business Insider’s Chief Tech Correspondent, where he leads coverage of Amazon. His reporting spans the company’s retail and logistics operations to AWS, Alexa, and its internal culture.Previously, he worked at CNBC, Fortune Magazine Korea, and Japan's Yomiuri Shimbun. He holds degrees from NYU and Columbia University’s Graduate School of Journalism.In 2022, Eugene reported on internal documents indicating that Amazon allegedly used deceptive tactics to enroll customers in Prime and made cancellation difficult. The Federal Trade Commission sued Amazon the following year, citing his reporting. The case ended in a record $2.5 billion settlement in 2025.His work has received multiple honors, including the SF Press Club’s Bay Area Journalism Award and SPJ NorCal’s Excellence in Journalism Award.Eugene lives in the Bay Area. Contact him via email at ekim@bjinnox.com, or Signal, Telegram, or WhatsApp at 650-942-3061. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.