Tech

Snap soared way up after beating Wall Street expectations — then plummeted on signs of weakness to come

evan spiegel snapchat snap inc ceo
Co-Founder and CEO of Snap Inc. Evan Spiegel. Matt Winkelmeyer/Getty Images
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Snapchat's user base is in decline and investors are panicking.

On Tuesday the messaging app's parent company, Snap Inc., reported its Q2 2018 earnings, and it included its first-ever decline in daily active users following a highly controversial decline.

But it posted otherwise unusually strong numbers — as well as a $250 million investment from a Saudi prince — that sent its stock soaring as much as 13%, before it came crashing down and bouncing all over the place again following renewed concerns around daily user numbers going forward.

The Los Angeles-area company beat Wall Street's expectations for both revenue and losses, and its share price surged by more than 13% on the news in after-hours trading to nearly $15, before briefly stabilizing around $14 — an overall gain of about 6%.

But once the company began its call with analysts, the stock slid as analysts expressed concerns around forward guidance — dropping down 5% before recovering slightly and seesawing around where it was trading during the day.

Tuesday also brought the surprise news of a $250 million investment in Snap by the Saudi Prince Alwaleed bin Talal.

Here are the key numbers for the quarter, versus what Wall Street was expecting (via Bloomberg data):

  • Revenues of $262.3 million, versus $249.8 million expected), up 44% year-on-year
  • A loss of $0.14 per share (non-GAAP) versus a loss of $0.18/share expected
  • 188 million daily active users versus 193 million expected, down 2% from Q1 2018

Analysts did not have high hopes for the company's results, and expected flatlining daily active user numbers as it continues to struggle against Facebook-owned Instagram. In this respect it failed to meet even those expectations, with daily active users dropping to 188 million.

In prepared remarks in a call with analysts, CEO Evan Spiegel attributed this drop-off to the app redesign: "While our Monthly Active Users continued to grow this quarter, we saw a 2 percent decline in our Daily Active Users. This was primarily driven by a slightly lower frequency of use among our user base due to the disruption caused by our redesign. It has been approximately six months since we broadly rolled out the redesign of our application, and we have been working hard to iterate and improve Snapchat based on the feedback from our community."

The company went public in March of 2017, and has suffered largely ugly numbers ever since. Last quarter, its stock dropped by as much as 24% after releasing its Q1 earnings report.

Its results come at the tail end of a brutal earnings season for Silicon Valley, which saw huge chunks torn off the valuations of Twitter and Facebook following disappointing numbers.

Saudi Arabia's Prince Alwaleed bin Talal, a well-known tech investor, announced on Tuesday that he had invested $250 million into the company, in return for a 2.3% stake.

The prince had previously been rumoured to be interested in investing in Snap prior to its IPO, though in 2015 a source told Reuters there were "no plans to invest."

Snap also released guidance for Q3 2018 for the first time. The company is expecting revenues of between $265 million and $290 million for the quarter, and an EBITDA loss of between $185 million and $160 million.


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Rob Price was a senior correspondent at Business Insider, based in San Francisco. He wrote investigations and long-form features about platforms, people, and power in Silicon Valley.His stories variously led to attorney general investigations, large-scale internal reviews at major tech companies, high-profile personnel departures, citation by state and federal lawmakers, and the closure of a well-funded startup. His 2022 story on the Bitfinex hack is being adapted into a feature film, and in 2024 he received an SPJ NorCal Excellence in Journalism award for his reporting on AI and relationships.Rob's scoops and exclusive stories were cited by The New York Times, Bloomberg, the BBC, Associated Press, Reuters, CNBC, Politico, The Guardian, Axios, and many other national and international publications. His writing has also been published in or syndicated by The Washington Post, The Independent, Vice, Slate, and elsewhere, and he appeared on CNN, the BBC, CBS, Reuters, ABC Australia, and other broadcast media to discuss technology, business, and culture.He worked for Business Insider from 2015 to 2025. Prior to joining the features team, Rob covered Facebook and Silicon Valley, and before that wrote about tech business, policy, and the gig economy in London. Between September and October 2019, he was acting executive editor for Business Insider's UK bureau. He also sat on the board of directors for the San Francisco Press Club, the leading non-profit media advocacy group in the Bay Area, and was a volunteer crew member at the Marine Mammal Center, the world's largest animal hospital for marine mammals. You can contact Rob Price via email at robaeprice@gmail.com, or +1 650-636-6268 (Signal / WhatsApp / Cell). Selected stories:— They spoke out against their employer. Then they were hit with trade secrets suits. The rise of 'shadow stand-ins'App, Lover, Muse: Inside a 47-year-old Minnesota man's three-year relationship with an AI chatbotDeel Speed: The inside story of a $12 billion HR startup's breakneck growthPrivate islands, flying cars, and psychedelic parties: Inside the wild post-Google lives of Larry Page and Sergey Brin'I want your Instagram account': First came the threatening texts, followed by the SWAT teams. Then someone wound up dead.Inside Iconiq: How Mark Zuckerberg's banker built a secret Silicon Valley empire and made billionsGaia was a wildly popular yoga brand. Now it's a publicly traded Netflix rival pushing conspiracy theories while employees fear the CEO is invading their dreamsA drunken late-night assault allegation has roiled the secretive world of Mark Zuckerberg's private family office. Personal aides are speaking out about claims that household staff endured sexual harassment and racism from their colleagues.