Tech

Some people are blaming Facebook for Donald Trump's surprising victory

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Mark Zuckerberg
Facebook CEO Mark Zuckerberg  Justin Sullivan/Getty Images

Now that Donald Trump is officially going to be the next president of the United States, many people who were vehemently opposed to him are looking around and saying, "What happened?"

And some of them are answering that in a word, "Facebook."

Facebook and its news feed algorithm is tuned to try and show you stuff you like. It doesn't distinguish between fact and fiction. It's been called the "filter bubble," a phrase coined by Eli Pariser and his 2011 best seller, "The Filter Bubble: What the Internet Is Hiding from You."

In the book, Pariser even predicts the effects the filter bubble could have on democracy. 

"Ultimately, democracy works only if we citizens are capable of thinking beyond our narrow self-interest. But to do so, we need a shared view of the world we cohabit. We need to come into contact with other people’s lives and needs and desires. The filter bubble pushes us in the opposite direction – it creates the impression that our narrow self-interest is all that exists. And while this is great for getting people to shop online, it’s not great for getting people to make better decisions together."

And so if someone shares a story of a politician that fits your world view, but the story is completely false, you'll see it in your news feed (as well as perhaps, in your Google searches, another company that uses algorithms to find things it predicts you'll like). Your news feed may then choose to skip showing you stories that debunk the false story. More than that, it may also skip stories about all types of world events that could inform, if not influence, your world view in a different way.

While there are certainly plenty of news sources that any curious individual could read to become informed about the issues, the truth is, more Americans are increasingly leaving the curation to Facebook. 

A recent Pew Study found that a majority of U.S. adults – 63% – use Facebook as a source of news on events and issues beyond pictures posted with friends and family.

And yet Facebook has not been willing to accept responsibility for this kind of role, refusing to believe it's acting like a news organization, a media company. CEO Mark Zuckerberg said in August:

"We're a technology company. We're not a media company. When you think about a media company, you know, people are producing content, people are editing content, and that's not us," he said. "We exist to give you the tools to curate and have the experience that you want, to connect with the people and businesses and institutions in the world that you want."

But, waking up to the results of this election has made some people rethink the role Facebook, and not in a good way.

 

 

 

 

 

 

 

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.