Tech

After backlash, Sonos CEO apologizes and says company will no longer prevent newer smart speakers from getting updates if you still owned older models

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Sonos announced earlier this week that it would end support for some of its older devices after May 20, which would also prevent newer devices in a Sonos system from receiving updates and features. 

The move would essentially force anyone with a mix of older and newer Sonos devices to upgrade their older models if they wanted their newer models to continue receiving new updates and features.

The move proved unpopular among Sonos owners who complained throughout social media channels, many of whom said they'd need to replace several smart speakers. Some claimed that more than a dozen speakers would need to be replaced if they wanted to continue getting new updates and features, which would cost them thousands over what they had spent on their original speakers. 

Recognizing the backlash, Sonos CEO Patrick Spence announced on Thursday that the company was "working on a way to split your system" so that newer models would continue to get updates, even if older models were present in a system.  

Spence's letter also serves as an apology to unhappy Sonos customers. "We heard you. We did not get this right from the start. My apologies for that and I wanted to personally assure you of the path forward," he said.

To clear up any confusion about older Sonos devices and how they'd function, Spence assured customers that older devices "will continue to work as they do today. We are not bricking them, we are not forcing them into obsolescence, and we are not taking anything away ... While legacy Sonos products won't get new software features, we pledge to keep them updated with bug fixes and security patches for as long as possible."

This series of events is another reminder of how modern technology doesn't typically last forever, no matter how much money we spend on it. In Sonos's original announcement, the company said that the older hardware in its legacy devices would prevent its speakers from keeping up with newer features and innovations. 

Indeed, Sonos smart speakers — and anything that's "smart" — are essentially computers, as they run on similar hardware as computers. And like old computers, smart devices slow down over time as new features require more and more processing power. Then, there comes a point where old hardware simply can't run new features altogether, which is what's happening with older Sonos devices.

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Antonio Villas-Boas was a consumer tech expert with over a decade of experience testing and reviewing smartphones, tablets, computers, smartwatches, and phone carriers.ExperienceAntonio joined the Business Insider team in 2015 as a tech reporter on the news desk and moved to the service journalism team in 2020. During his time as Business Insider’s senior tech reporter, Antonio developed industry-leading battery-life tests for smartphones and tablets, and covered and reviewed hundreds (if not thousands) of products from major brands like Apple, Google, Samsung, and OnePlus since as far back as Samsung’s Galaxy S6, the original Apple Watch, and the very first Google Pixel. This decade-plus of experience has given him tremendous insights into what consumer tech truly stands the test of time and what will be irrelevant in just a few years' time (RIP The Pebble).Antonio is also an experienced deal hunter, surfacing the best discounts on phones, laptops, and smartwatches for readers during sale events like Prime Day, Black Friday, and Cyber Monday. Previously, Antonio was a consumer-electronics analyst at PCMag and ran his own blog. Why you can trust AntonioAntonio approaches all his reviews not only as a tech expert but as a consumer himself. He reads every word of fine print in the phone carrier plans he reviews, and is deeply skeptical of deals that promise you the latest iPhone model for free. (Spoiler: it might be “free,” but you could be stuck with it for three years.)He largely recommends less expensive and small-scale fixes to upgrade your existing tech before considering buying the latest and flashiest in new tech. Antonio believes his role as the go-to “tech guy” for his family and friends extends to his readers as well; he only recommends products that have stood up to the testing process.Scripps News, NewsNation, Fox 5 DC, NBC LX, and Rich DeMuro’s “Rich On Tech” radio show have requested his commentary and expertise. ExpertiseHis expertise includes:
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EducationAntonio graduated from Colgate University in 2009 with a bachelor's degree in history.Outside of workBesides testing tech products, Antonio is also a full time dad to two young kids. His ideal day would be spent on a lake in the Adirondacks.Learn more about how our team of experts tests and reviews products at Insider here.Learn more about how we test tech and electronics.